The Sales Funnel and How to Make it Work

When you're selling a product, you have to start educating yourself about sales copy and sales funnels. Sales copy is what the prospect reads (or sees if you use video) when they land on your site and you try to convert them.

The sales funnel is the process they go through whenever they make a buying decision. It's your job to make this experience a no-brainer. To keep it simple, some people have a one level sales funnel - you either buy the product, or you don't.?But of course you can continue to market to them in the future if they are on your email list.

Others go further than one level sales. If the prospect clicks out and decides not to buy, they're shown a downsell offer, giving them a chance to get something cheaper - or get on their list with a freebie offer, so they have a chance to promote to them again.?

If they do buy, they might be shown a one time offer or upsell. This is something where a bigger ticket item is presented to the buyer, and some sellers go overboard on this, making people choose 5 or more times to the point where they end up giving up completely.?No need for all of that. You don't want to lose people because of greed.

For downsells or upsells you can easily use something you already have created. Remember, you're giving people options while increasing your chance of making more money at the point of sale.

FYI- Don't ever be afraid to ask people if they would like to be an affiliate for your offers. Affiliates love sales funnels because it gives them a chance to increase their earnings when they promote you. If you create a product or program, think about it strategically in terms of maximizing your sales and providing value to the client.?

There are several platforms that have affiliate programs you can use such as ThriveCart, Thinkific, Teachable, etc.

Sales copy is something where you have to set aside your own personal disdain for being "sold to" and learn how to sell to others. There's a reason copy is hyped up - it works.

That doesn't mean you have to be sleazy or dishonest. But you need to create a sense of urgency and make your offer irresistible, too. You can learn how to create good sales copy a few different ways.?

* Study those who got you to buy

* Read books or watch videos on sales copy and persuasion

* Split test your copy?(definitely a must)

You always want to split test your sales copy to see what performs better on your prospects.

Is it video or text?

It is a blue color or red?

Is it this headline or that one?

Split testing presents the same sales copy with one small tweak to your traffic and reports to you about which one performed better.?

Then you take that preference, like one headline over another, and use it in your sales copy while split testing another element in your sales copy, like price point or layout.?

Understand that your journey in online business will be filled with ups and downs - successes and failures. This is normal. There's not a guru alive who hasn't failed at one or more things - but it's the ones who learn and get better who make it to the big leagues.?

Ready to accelerate your sales? Grab a spot on my calendar for a Customized Sales Clarity Call at https://bit.ly/ThriveDigital