No Sales Equal No Business!

The number one mistake that most professionals make in sales is avoiding it. 

You can have the greatest product or service on the planet, but if you are not comfortable selling or don’t believe you have to sell, your business is going nowhere. Your ability to sell yourself and your products and services are directly related to the income that you earn.

Here are some of the absurd reasons (aka... super lame excuses) that people use when it comes to sales. Some professionals pull these excuses, reasons, and justifications out when it is time to step into a sales conversation where rejection is possible. Here goes...I'm not a natural-born salesperson, I would rather market than sell, I'm not comfortable putting myself out there, I'm don't want to sound like a used car salesperson and I don't want to be pushy or aggressive.

Ask yourself this. Are making excuses or making money? Everyone sells something. Even you! You can't avoid or hate the only part of your business that keeps you in business.

When you learn how to sell and convert prospects into clients, you write your own paycheck. The best part of selling today is that you get to create your sales style. You get to be comfortable with what you say and choose the language that keeps you true to yourself. Selling becomes an extension of who you are.

Every event, meeting, and consultation that you have involves some form of selling. Many professionals believe that they don’t have to sell, so they never develop selling skills. This mindset makes their selling foundation weak and unstable, which is the main cause of not converting conversations into clients. 

Let’s nail this down right now. Sales are like oxygen. You need sales to survive. Sales are how you get paid. I don’t know of any other way to stay in business, besides someone handing you money for what you do, in the form of a closed sale. 

To most people, the word selling conjures up images of the stereotypical, obnoxious individual who won’t take no for an answer, someone who uses high-pressure gimmicks and cheesy techniques to close the sale. This person lacks the fundamental ability to sell value and resorts to such tactics to compensate for the fact that they lack the skills to inspire a prospect to hire them. 

Traditional, old-school sales training methods are largely to blame for having perpetuated this perception. 

It is imperative that you set traditional perceptions aside or erase some of them from your memory. When you do, you will never experience a drought in your practice again. Let that sh*t go!

Sometimes selling has a stigma attached to it, and as a result, people want nothing to do with it. Just like anything else, selling is a skill that must be learned, nurtured, and practiced to improve upon it. If you ignore the act of selling, you do so at your peril. Your business won’t last long if you can’t bring new clients in the door. 

No sales equal no business!

For a Free Audio Download - Change Your Sales Language, Change Your Sales Results...go here. https://www.lizwendling.com/free-gift/ If you enjoyed this article please share it or give it a thumbs up.

I know the sales problems you’re facing in your business and I know how to solve them. I’ve done it for countless entrepreneurs, business owners, and professionals. And I’ll do it for you. It all starts by booking a short call with me so we can talk about some ideas to help you get started. I am on a mission to help professionals close more sales in a modern way.

Check out my site at www.lizwendling.com or Call me at 303-929-3886