Sales Enablement: Notice Provision
Yesterday, I shared an insightful article highlighting the significance of informing your clients or prospects about the notice period on claims made policies.
Capitalizing on the timeliness of this information as it gains attention in the news, How can you effectively harness it as a tool to empower your sales process? The conventional and frankly unengaging route might involve a simple LinkedIn post or perhaps drafting an article.
However, there exists a far more compelling approach - crafting an efficient 30-minute value-added service tailored to specific target companies. This strategy proves exceptionally potent, particularly when dealing with producers who are nurturing promising leads.
Here's an example that brokers can utilize. Please note, your graphics team could undoubtedly enhance the visual appeal of this concept.
As part of this service, it's essential to include pertinent language underscoring the critical nature of the matter (citing the influential Harvard decision). This elevates the value proposition and underscores the relevance of the service being offered.
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