Sales Enablement Insights - January edition

Here's what you missed! ??

RevOps meets enablement: The secret to building effective GTM strategies

Ever wonder what happens when you bridge the gap between sales enablement and revenue operations? Bill Ball draws on his 25 years of experience to share how cultivating this vital partnership can produce better go-to-market strategies and truly transform businesses.?

If you’re interested in discovering what’s possible when RevOps and enablement work hand-in-hand, check out Bill’s insights right here.?

Between the lines: 3 deep sales discovery questions

Shun Cheah returns to SEC with another insightful guide for enablement professionals – this time on the subject of sales discovery questions. His article shares three key questions that he relies on to gain a more nuanced understanding of the prospect’s situation.

These methods move beyond surface-level responses and help you uncover the underlying drivers that might otherwise go unspoken.

The genius strategy behind PayPal's sales team

Discover the revenue enablement program that empowers PayPal's sales reps to perform at their best. Teri Long, VP of Revenue Enablement at Mindtickle asks Aneet Narang, Head of Global Revenue Enablement at PayPal, about her approach to sales training.

Poor adoption rates are killing your enablement efforts

If uploading to your CMS has ever felt like throwing content into a black hole, you’re not alone. We’ve teamed up with Spekit to put together a cheatsheet for achieving better adoption and maximum buy-in. First, we need your input – help us to help you prove enablement’s ROI for good.

What you don't want to miss!

AI Prospecting Summit | FREE virtual event

• When? January 29.
• Who? Bank of America, CubeLogic, Native Teams, and more.
• Where? Online.

Sales Enablement Summit Austin

• When? February 11 & 12.
• Who? Microsoft, JLL, Wells Fargo, and 150+ enablement pros.
• Where? Hilton Austin.

?? A Must-Have Guide for Sales Enablement Leaders

As Tech and SaaS sales evolve, more teams are adopting industry-specific strategies to stand out and succeed.

Primerli’s latest white paper, Building Industry Expertise in Sales Teams, offers a hands-on approach to creating scalable industry learning programs. It’s designed to help sellers earn trust, build genuine connections, and ultimately drive measurable growth.

Whether your team is exploring industry-aligned sales for the first time or fine-tuning existing strategies, this white paper provides actionable insights to set your sellers up for success in any industry.

??Struggling to prove enablement’s impact?

Enablement budgets are under threat. And proving ROI is more important than ever.

Help us to help you. Take our brand-new Impact of Enablement survey and take part in global research that’ll help you prove (and improve) your program’s impact. Take the survey.

We want to hear from YOU!

Let us know your top resources or tools we need to add to our list. ??

This newsletter is sponsored by Primerli ??

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