Sales Enablement Insights - February Edition

Here's what you missed! ??

Building the roads to strategic sales enablement

Sales enablement is often seen as a quick-fix function, solving today’s pipeline challenges, optimizing onboarding, or running SKOs.

But what if we flipped the script? What if enablement became a strategic architect for long-term revenue growth, rather than just a reactive problem-solver?

Amy Oare's debut article for SEC challenges sales enablement leaders to think like the C-suite—not just executing requests, but proactively shaping the organization’s growth. Instead of constantly putting out fires, what if we built a roadmap for success before the chaos hit?

Key insights include:

?? Moving from reactive to proactive enablement—shifting focus from quick wins to long-term sales effectiveness

?? Building the right internal network—aligning with cross-functional partners to create sustainable impact

??? Strategic planning for sales success—thinking beyond quarterly quotas to shape enablement programs that drive long-term revenue

If you’re ready to move beyond being the team that just "fixes things" and start shaping the future of your sales org, this is a must-read.

Dalip Jaggi unpacks the age-old "build vs. buy" question

Every growing business eventually arrives at one critical decision: Stick with off-the-shelf software or invest in a custom-built solution. Each approach has its pros and cons, and the right choice depends on business goals, resources, and scalability needs.

We asked entrepreneur and technologist, Dalip Jaggi, to explore how to evaluate your software needs, the key questions to ask before choosing a solution, and the hidden costs and advantages of both approaches.

Read his complete guide right here.

Competency-based onboarding with Andrew Flores

Andrew Flores, Director of Revenue Enablement at Knowde, recently joined us on the Sales Enablement Innovation podcast to talk competency-based onboarding, and why why enablement can set the tone when it comes to culture in an organization.

Catch the full discussion right here ??

Sales and marketing: It's a high-stakes tennis match

Sales enablement and marketing often feel like players in a tennis match—constantly switching between offense and defense, reacting to fast-paced changes, and sometimes getting caught in a frustrating game of finger-pointing.

But when these teams are in sync, the result is a seamless, high-performing revenue engine.

So what's the key to success? According to Jen Glabicky, it's all about collaboration, clear ownership, and a structured yet adaptable process.

Her article explores how enablement and marketing can build rapport, define responsibilities, streamline processes, and leverage data to refine their game plan. The takeaway? Alignment isn’t just about working together; it’s about playing smarter.

What's coming up?

Start spreading the news… Sales Enablement Summit comes to New York, March 13 & 14!

150+ enablement pros from Microsoft, Spotify, Swiss Re, and Visa will descend on the Big Apple.

We’ll also be stopping in Paris, March 26 ???? and Denver, April 1 & 2 ????!

Fancy attending one of these 3 summits for FREE? Signing up to a Pro+ membership will let you do just that. Not to mention, access to 10+ Masters certifications, 60+ templates & frameworks, and much more.

We want to hear from YOU!

Let us know your top resources or tools we need to add to our list. ??

Don't forget to connect with us ??