Sales Enablement Insights - December edition

Here's what you missed! ??

Making the shift from reactive to proactive enablement

Many enablement teams find themselves stuck in a constant state of reactivity – and when any enablement function operates like this, it has a diminished ability to create structured, long-term enablement plans with a measurable impact on the business.

Discover how to break this cycle and embrace proactive enablement, with insights from Katie Van Hoomissen , GTM Enablement Manager at Contentful.

AI and sales enablement: 7 ways AI can save enablers time

One of AI’s biggest benefits is its ability to save time. Time for you, and time for your sellers. Automating mundane tasks enhances your productivity and efficiency. When you use AI to automate, you can remove a lot of busy work.

The result?

Bigger, better impact for your reps.

Learn more about the seven ways you can save time within your role.

The power of intrinsic motivation in enablement, with Krystina Moustakis

In this podcast episode, we spoke to Krystina Moustakis , Sales Performance Specialist at KrystinaM.com about the power of intrinsic motivation in sales enablement, and her advice for driving sales team performance.

Key talking points:

• What is intrinsic motivation and why does it matter?
• A three-step framework for driving enablement engagement
• Measuring ROI in enablement

Sales Kickoffs: More than just a New Year's resolution

Discover the common pitfalls of planning a successful SKO as a sales enablement leader, and how to overcome these issues early.?

Samantha Thompson , Head of Revenue Enablement at Pulumi, and Ashleigh Apperson , Principal, Global Sales Enablement at Workday discuss how to plan an effective SKO - without the stress.

What you don't want to miss!

???? We begin 2025 with two of the biggest Sales Enablement Summits of the year in Austin (February 11 & 12) & New York (March 13 & 14), with 150+ enablement pros expected onsite at each event.

Ones to watch is back!???

That means it’s time to nominate your enablement stars for 2025, and you have until January 11 to vote for the enablement pros you believe deserve the spotlight!

Who are your picks to be highlighted, recognized, and appreciated?

Nominate and let us know!

We want to hear from YOU!

Let us know your top resources or tools we need to add to our list. ??

Don't forget to connect with us ??