Sales Directors Vs Military Generals

So who do you think are the greatest?

Well before you make the choice consider this.

Like Military Generals, Sales Directors are in a position to organise their troops to perform and win an hourly, daily, weekly and monthly situation. They are also responsible for the moral of their forces to ensure that they perform to achieve the best possible result with their given weapons, be that guns, planes tanks ships or phones, email, social media and face to face.

While Military Generals organise their troops into units of Cavalry, artillary, infantry and armoured divisions. Sales Directors  also have to organise into internal sales, external sales and sales administration forces in order to win their battles.

While both leaders are faced with different types of battles its notable that both are in position to win or loose the battle if they don't manage the forces which they control.

How often in history have we seen this before.

Like at the battle of the Teutoburg Forest in 9 AD where the mighty Roman empire under Publius Quinctilius Varus was defeated by Germanic warriors under the alliance led by Arminius, who had acquired Roman citizenship and received a Roman military education, thus enabling him to personally deceive the Roman commander and foresee the Roman army's tactical responses.

At the time a truly unheard of event.

During the battle, Publius Quinctilius Varus failed to use his troops to the best possible use of their strengths and exposed himself directly to the weaknesses of the Germanic warriors.

The same can be said of Sales Directors who fail to work out the best forms of attack on the sales front, by not using their strongest staff in the right position to find close and administer their battles.

How often have you seen a good telesales staff delayed by administration or front facing sales person bogged down in tele-selling or administration and sales administrators delayed by sales people not completing the relavant paper work.

All of these details are in place to trip and defeat the unwary Sales Director and all of which can be overcome providing that the battle field is clearly understood and the troops are correctly placed to win the battle.

The moral of the post is that battles can be won and lost by Sales Directors and Military Generals alike, but only the best prepared can be classed as amongst the greatest.