Sales Is Broken but here's how to fix it (in just 30 days)...
Paul Atherton
Brain Based Sales Architect | 21st Century Entrepreneurs - Follow Me For Daily Brain Hacks That Get Others Buying What You're Selling | Neuroclose? - Make 2025 Your Best Year Yet With Your Own New NeuroSelling Process
It's time to rethink sales, here's why:
Traditional tactics are losing their edge.
People crave genuine connections and trust.
Without this shift - Sales can feel forced and insincere.
Which leads to missed opportunities and burnout.
Here's a fresh approach with "Inception Selling":
(You'll want to save this cheatsheet!)
1. Identity
→ Go beyond small talk
→ Mirror energy, tone, and body language to build trust
2. No Calibrated Questions
→ Ask questions that elicit a positive 'No' instead of a counterfeit 'yes'
→ Give buyers the power to say 'No' rather than forcing fake compliance
3. Close at the Start
→ Begin with a closing dialogue, agreeing on one of 2 outcomes - 'No' or a Definite next step
→ Focus on making buyers feel safe being honest with you from the start
4. Eliminate the Status Quo
→ Don't compete against other providers - they're not your competitiion!
→ Highlight potential losses from inaction because the COI is your No1 competitor
5. Price or Value?
领英推荐
→ Shift from short-term costs to long-term value (money, time and emotional value payoffs)
→ Calculate your buyers lifetime value v lifetime cost (price is what you pay, value is what you get)
6. Transformation Before Transportation
→ Use short form video testimonial social proof to prove your ability to transform lives & businesses
→ Demos should be personalized to problems to be solved & goals to be achieved
7. IF
→ Address objections before they arise using 'If' questions to isolate uncertainty
→ 'If' questions unlock the power of 'safety in the hypothetical' to get to hidden truth
8. Objection Mirrors and Labels
→ Reflect objections back to buyers using 'mirrors' to let buyers resolve them
→ 'Label' feelings of uncertainty to uncover unsatisfied human needs
9. Next Steps
→ Discuss buyers 3 options openly (1. do nothing 2. shop around 3. get started with your solution)
→ Agree scheduled follow through meetings instead of random follow up chasing!
By adopting these principles,
We create a sales process that's empathetic and effective.
Rethink sales and build genuine connections!
Comment 'Live' and I'll send you the link to join my LinkedIn live this Friday October 25th at 10am UK Time "How to get 1 in every 2 prospects buying from you as their own idea in the next 30 days guaranteed"
Paul
The UK's No1 Virtual Sales Coach Live Daily from Bali