Sales Is An Art, Not A Science

Sales are not about what you sell it’s about making friends. If you make enough friends the sales will follow. Sales are the most important function of any business for without a sale, zero business is done; this includes the professions as well. Remember, you can only sell well if you are convinced that your product or service is valuable. 

When conversing about your product/service keep it simple and be clear and direct. Pressure is an art and may work if you are able to create fear, uncertainty and doubt. One caveat; don’t rub it in to where you anger the prospect. No one is ever angered into a sale. As I’ve stated in previous blogs know your clients, do your homework on the industry, the company and the person. Make sure your presentation flows, however, know it well enough to shift gears if the energy changes. You, the salesperson, must show passion and excitement for these two qualities are contagious. When asked questions don’t guess, be honest. Humor is a great gift and is a wonderful lubricator. Sales is an art not a science meaning you can always improve. You can improve on the way incoming calls are handled by having a custom On-Hold message by HoldMasters, The On Hold Message System. Don’t put your business On-Hold with a radio station, a series of beeps or silence when someone calls you and is placed On-Hold. Inform and entertain them with a cost efficient and effective On-Hold Message. 

Since 1987 HoldMasters has been creating custom messages for companies all across the nation that not only engages their caller’s, it also carries both their marketing and branding message forward enabling them to both up sell and cross sell their product or service. 

Let HoldMasters help you when your business is on the line.