The Sales Approach for a Small Professional Services Company

Turlon & Associates (www.turlon.com) is a small professional services company, based out of Dublin, who specialise in Project, Program and Portfolio training & consultancy. We have often considered Sales as the pushy extreme of a business and the art of selling is about closing deals and generating revenue. For us, it is completely different, if is about the art of delivering value and obtaining feedback. Our approach is one of a consultative or need-based selling approach and this is where we identify our customer’s needs and use this as the basis for our sales approach. In our experience, this takes the edge out the sales, and you we customise it to meet our client needs.

In all cases, the simple objective of our sales strategy is to help prospective clients make informed decisions. This may include buying from us, or in some case we may actually refuse to come on board as we feel we cannot deliver what is needed. Here are our thoughts on what to do https://www.turlon.com/sales-approach/