Sales ≠ always success
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Sales ≠ always success


Sales is not always success.

It’s a failure most of the time, which is why every salesperson should learn how to embrace failure.

That’s what Damon Lembi—the founder of LearnIt—discusses in the latest episode of Shake Sales.

You’ll find it at the last spot. As you scroll down, you’ll also learn:

  • The top skills for sales directors
  • Ian Koniak’s sales technique for selling anything to anyone
  • 6 productivity tips for B2B sales teams
  • The anatomy of the sales process
  • How to conduct effective sales meetings
  • What I’ve learned about launching SaaS businesses

Sounds interesting? Off you go!


Top Skills for Sales Directors in 2024 (+ Most Underrated Skills)

Preparing for your role as Sales Director? This piece by Teal covers the top skills you need in 2024 plus some underrated ones to set you apart from the crowd.?

You’ll learn:

  • Essential hard and soft skills for sales directors?
  • Most important skills for 2024?
  • Skills for entry-level, mid-level, and senior sales directors?
  • 3 underrated skills that give you an edge?

What’s more, the post compiles 10 actionable tips to upskill as a sales director along with helpful answers to your burning questions.?


My Best Sales Technique to Sell Anything to Anyone—Ian Koniak

In this powerful 11-minute video, Ian Koniak spills the beans on his best sales technique for closing deals.?

He’ll talk you through common sales mistakes to avoid, with real-world examples to make his strategies work for you. Spoiler alert—sales is a lot less about selling and more about helping and listening.

As the title promises, this video is your ticket to selling anything to anyone, just like a pro.


6 Sales Productivity Tips to Make B2B Sales Teams More Efficient and Effective

Did you know that the average salesperson spends only 33% of their day selling and the rest on mundane tasks? Yikes.?

Productivity headlocks are the downfall of any sales team. If you’re struggling with meeting your number goals, this article by Clari is a goldmine.??

Here’s a sneak-peak at Clari’s top sales productivity tips:?

  • Boosting your sales technology?
  • Simplifying disparate systems?
  • Automating mundane tasks?
  • Establishing personalized communication?
  • Embracing virtual collaboration?

Sounds intriguing? Head on over to read the full piece!?


Understand the Sales Process

This sales guide by Microsoft is the secret to nailing the sales process from start to finish. After all, who better to learn from than the company that dominates the world??

This is a short technical guide that can serve as a wonderful training base for your sales team. It covers:

  • The 5 steps of a typical sales process
  • A breakdown of each sales stage?
  • Tips to excel at each stage?
  • Best practices and pitfalls to avoid?

As a cherry on top, the article contains links to 8 different Microsoft guides on each step of the sales process—more helpful information right at your fingertips.?


Effective Sales Meeting Guide: 10 Steps with Agenda Template

This 9-minute read by Salesforce outlines 10 actionable steps to keep your sales meetings smooth, structured, and productive.?

Here are some golden tips you can learn from this piece:?

  • Agenda simplification?
  • Streamlining tech
  • Staying within time?
  • Finding the right frequency?
  • Briefing your team?
  • Recognizing and rewarding success
  • Making space for ideas and collaboration?
  • Team motivation?

Salesforce has also curated a handy agenda template you can customize along with time allocations to keep you right on track.


Practical SaaS Tips with Sujan Patel by Failure to Launch

This episode by Failure to Launch features yours truly and comes packed with practical tips for starting and scaling SaaS businesses.?

In under 35 minutes, I talk you through my experiences, successes, and failures in launching an array of SaaS businesses, with must-know advice you absolutely shouldn’t miss.?

You’ll learn:

  • Actionable sales and marketing tips?
  • Launching and scaling SaaS businesses?
  • The secret to buying successful SaaS businesses
  • Solutions to common SaaS challenges?

The episode is upbeat, humorous, and loaded with helpful advice to turn SaaS businesses around.?


The Importance of Failure in Sales—Damon Lembi

In the latest Shake Sales episode, I interview Damon Lembi, former Division 1 baseball player, best-selling author, and CEO of the corporate training powerhouse, LearnIt.?

Lembi merges lessons learned from his baseball career with lessons in sales and leadership. It turns out sportsmanship is a great practice outside sports, too.

He shares his unique expertise to offer motivation for sales teams, encourages risk-taking and strategizing, and speaks on the importance of failure in sales. With advice on embracing failure, Damon Lembi shows how bouncing back from setbacks can help you come back stronger and smarter.

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