Sale of Troller’s plant involves Brazilian investors

It’s the opposite of what happens with Ford’s Cama?ari complex, which has the Chinese Byd among potential buyers

By?Alzira Rodrigues?| 3/22/23 | Translated by?Jorge Meditsch

Ford do Brasil is still avoiding releasing detailed information about ongoing negotiations to sell its plants in Cama?ari, BA, and Horizonte, CE, where the Troller was produced. Rogelio Golfarb, Ford’s vice president for South America, ensured no deal was yet closed in both cases, despite frequent rumors about the conclusion of the deal selling the complex in Bahia to the Chinese Byd.

“Those are complex negotiations, both without a defined date to be concluded”, said the executive, making clear that nothing has yet been defined with Byd or any other company interested in one of the plants.

Regarding the Troller plant, Golfarb admitted the interested groups are Brazilian. He did not inform the names but said there are talks with more than one company.

Negotiations to sell the Troller factory in Ceará were confirmed in mid-December by Ford’s South America president, Daniel Justo. At the time, he told there were talks about the unit, as well as groups interested in buying the Cama?ari plant.

After the Troller plant was closed in September 2021, when the last units of the models T4 and TX4 left the assembly line, Ford made it clear it did not want to sell the brand, but only its assets, including land, buildings, equipment and tools – the same sales model used for selling the units in Cama?ari, BA, and Taubaté, SP.

Troller is a Brazilian brand created in Ceará in 1997 that, despite innumerous fans and customers around the country, did not resist multinational manufacturers’ competition and was sold to Ford at the end of 2007.