Sail to Inbox Success: Proven Email Deliverability Tips

Cold emails can make or break any successful business’s sales processes, but if your messages aren't reaching your subscribers' inboxes, all your efforts will be in vain. Especially considering the fact that cold emails are nowadays the most used and nearly free activities in the sales process. Improving email deliverability is key to ensuring that your messages are getting where they need to go. Here are some tips to help you improve your email deliverability rates.

1. #CleanList: Regularly remove inactive or invalid email addresses from your list. This will help to reduce your bounce rate, which can negatively impact your deliverability. It is not just about the deliverability though. Constantly cleaning up your lists can avoid domain blacklisting and other permanent damages which may occur due to high bounce rates. Cleaning up the lists is not a one-time activity. It is recommended to clean up the list at least once a month with regards to the email and other aspects such as job changes and title changes.?

2. #AuthenticateYourDomain: Implement SPF and DKIM authentication to show email providers that you are the sender you claim to be. SPF is a method that allows a receiving mail server to check if an incoming email is coming from an authorized source. DKIM, on the other hand, is a method that uses cryptographic signatures to ensure that an email has not been altered during transmission. Spoofed emails often appear to come from a trusted source and can be used to steal sensitive information or spread malware. By verifying the identity of the sending domain, domain authentication helps to reduce the risk of these types of attacks.

3. #MonitorYourReputation: Keep an eye on your sending reputation by using tools such as SenderScore.org or Postmark 's Reputation Monitoring. A good sending reputation can improve deliverability, while a poor one can hurt it. SenderScore.org provides a score based on a range of factors, including the quality of your email content, the authenticity of your domain, and your history of sending email. This score can help you to quickly identify any issues that may be affecting your sending reputation and take action to improve it.

4. #SubjectLineMatters: Be mindful of subject lines and pre-header text. Make sure your subject lines are short, specific, and convey a sense of urgency. The pre-header text should give a quick preview of the content of the email. It is always better to stay away from sly tactics like adding ‘Re:’ to the subject line and clickbait. The pre-header text doesn’t necessarily have to preview an overall tone or context of the message simultaneously it must not contain clickbait or misleading content. Spending some quality time on subject line and pre-header research can take your email campaigns a long way.?

5. #UseProfessionalService: Use a professional email service provider to help ensure that your emails are delivered and provide detailed reporting on your email campaigns. Be very cautious while choosing an email service provider. Some good choices like Mailshake , Brevo or lemlist can make the whole process a lot easier. Although the purpose of these tools are different, they do provide all necessary support for even a beginner to run a successful campaigns. Choose a provider who allows maximum customization options while the technical part gets taken care of.

6. #EasyOptOut: Provide an easy opt-out option. Make it simple for subscribers to unsubscribe from your emails. This can help to reduce complaints and increase the likelihood that your future emails will be delivered. An unsubscribe link is often looked at as a hole in the boat. Giving an option to your target audience to opt out of the campaign will in fact improve the deliverability and the overall email performance.

7. #TestForSuccess: Regularly test your emails to ensure they are being delivered and to identify any areas that need improvement. A successful email gets sent out at least after a couple of tests. Tests can ensure emails are cross device optimized and error free. It is very important that the personalization snippets appear cosmetically and grammatically correct.

By following these tips, you can maximize the reach of your emails and ensure that your messages are getting where they need to go. Happy emailing! #EmailMarketing #EmailSuccess.