S.A.G.E. Method Explained
Lakshmi Narayanan
SAP Business One Tech Consultant | ?? Freelancer | ?? Trainer | ?? Team Leader | ?? Project Manager | ?? Developer | ???? Mentor | ?? New Learner #SAP #TechConsultant #Freelancer
The S.A.G.E. method stands for Short, Actionable, Goal-Oriented, and Easy to Consume. It's a framework for creating effective marketing materials, particularly lead magnets, like e-books, checklists, or videos. This method ensures your content is:
* Concise and digestible: Avoid overwhelming your audience with information overload. Keep the content brief and to the point, focusing on a single key message or solution.
* Actionable: Provide clear steps or guidance your audience can implement right away. Empower them to take action and experience the value you offer.
* Goal-oriented: Align your content with a specific goal. What do you want your audience to achieve after consuming your lead magnet?
* Easy to understand and consume: Tailor the format and language to your target audience. Use clear visuals, concise writing, and a user-friendly layout.
Using S.A.G.E. in Action: Examples
Example 1: Free Checklist for Bloggers
* Short: This checklist could be a single page with 10 essential steps for writing a blog post.
* Actionable: Each step should be a clear, actionable task like "Choose a captivating headline" or "Optimize your post for search engines."
* Goal-oriented: The goal is to help bloggers improve their content creation process.
* Easy to consume: Use bullet points, checkboxes, and clear language to make it easy to follow.
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