Safety, samba, saucy innuendo

Whether jetting off to foreign climes or taking it beachside, we all want to enjoy safety and comfort. Fear not, these two brands have your, erm, back.

Tour the 'Total Package' with Captain Jason Chambers (top image)

If you like a spot of naughty innuendo in your commercials, you can do worse than this buoyant little number: TV superyacht captain Jason Chambers of the reality show 'Below Deck' delivers a tongue-in-cheek endorsement for Australian/US underwear firm Bonds.

The men's underwear market is growing fast and it's a fiercely competitive one.

Not only design but also technical innovation in fabrics and physicality have been coming along in leaps and bounds.

And if you're looking to invest in substance as well as style, know that:

"Data Bridge Market Research analyses that the men's underwear market was valued at USD 30.73 billion in 2021 and is expected to reach the value of USD 50.67 billion by 2029, at a CAGR of 6.45% during the forecast period".

Now, that's comfortable....

Meanwhile, Virgin Atlantic shakes up the airline's samba, er, safety regulations

British airline Virgin Atlantic is known for its zingy commercials and this safety video spoof to promote a new route mixes it with the best of them.

The airline is due to launch flights between London and Sao Paulo in land-of-samba Brazil next year.?

Professional performers announce the news with startling moves and flamboyant costumes busting out all over. TV series 'Strictly Come Dancing's Anton Du Beke, AJ Pritchard, and Brazilian actress / model Juliana Paes do the honours as astonished passengers look on.

And it's not just about passengers. As Virgin points out:

"Brazil’s position of being the number one import and export country in South America will also make S?o Paulo a popular cargo route. With multiple tonnes of capacity each day, Virgin Atlantic expects to carry regular shipments of car parts, pharmaceuticals, food and agricultural products, contributing to the ￡7.7 billion in annual trade between the two countries".

ends

For more thought-provoking - or just fun - contextualisation of the latest ads, head over to Addvertising.org, where you can have your say on what's being served up!