Safety in Numbers

Safety in Numbers

Mark Twain once said "People commonly use statistics like a drunk uses a lamp post; for support rather than illumination."

But people still love statistics. So here are a few for you — whether you need them for support (to persuade your board to pursue planned gifts), or for illumination (to persuade yourself):

  • 43% of bequests and 35% of charitable remainder trusts are created by people age 55 and younger.
  • 15% of all planned gifts are made by those 45 and younger.
  • The typical planned giving target is 200-300 times the donor's largest annual fund gift.
  • Your planned giving pool may be as much as 5 times larger than your capital pool.
  • AARP has more than 37 million members.
  • There are now more Americans age 65 and older than at any other time in U.S. history. (Over 45 million today!)
  • Over 75% of donors give to a cause that has touched them or a member of their family.

The chances of a donor leaving you in their will drops dramatically after age 65.

要查看或添加评论,请登录

Amra Leckerman的更多文章

  • Binge Marketer

    Binge Marketer

    "Oops ..

  • Snail Mail (US Mail) is Your Friend

    Snail Mail (US Mail) is Your Friend

    "If the mailbox in front of my house was as large as my email inbox, it would be the size of a tractor trailer." -…

  • When we think of Wendy's, we think of Dave Thomas

    When we think of Wendy's, we think of Dave Thomas

    He was a personable, down-home type of guy and he appeared in more than 800 advertisements for his restaurant chain…

    1 条评论
  • Bequest

    Bequest

    Bequest /be?kwest/ noun The property or money that you promise in your will to give to another person or organization…

  • Done beats perfect every time

    Done beats perfect every time

    Do you: Labor over the pros and cons when comparing online planned giving calculators? Wonder how many hits your…

  • Proactive or Reactive?

    Proactive or Reactive?

    Neglect the important (regular dentist visits), and eventually you'll have to attend to the urgent (a filling or a root…

  • " I don't have the time"

    " I don't have the time"

    How often do you catch yourself saying, "I don't have the time"? That's a sign you may be running a reactive shop. If…

  • Happy Thanksgiving

    Happy Thanksgiving

    In this time of gratitude, we give thanks to all of our clients. I'm thankful to have clients like you- not just on…

    2 条评论
  • 31 life lessons on my 31st birthday <3

    31 life lessons on my 31st birthday <3

    Today, I turn 31. When I was little, I used to think people in their 30s were really old.

    2 条评论

社区洞察

其他会员也浏览了