Exploring MetaPax’s unique features and how they stand out in the market of live-streaming

If you want to see where a certain innovation is heading — research the situation in the Asian market, in particular — China. Live streaming, for instance, has been booming for years and whereas social media is huge globally, it is still more viewed as a place to connect and share content. However, a new trend is emerging, which is already established in China — people go to social media to shop. With live streaming offering unique opportunities for real-time interactions and instant sales, these two technologies combined form a whole new dimension to the way people interact and monetize their online presence.

In this article, we will review key components of the live streaming market and what it takes to be a successful live streaming platform, as well as analyze the current players, and position MetaPax right beside them. We will discover, that one of them stands out significantly… Guess which one?

Live streaming market is catching up to China’s already prospering model

Live streaming has become an essential tool, revolutionizing real-time and interactive communication across various industries. It offers marketers and advertisers an engaging platform to connect with their target audiences instantly. By harnessing the interactivity and immediacy of live streams, creators and marketers can build immersive brand experiences that include product showcases, interactive Q&A sessions, influencer collaborations, and behind-the-scenes insights, transcending geographical boundaries.

In 2023, live-streaming commerce contributed to 10% of all retail e-commerce sales in China , but it has yet to catch on in the US. Nearly all significant Chinese e-commerce and social platforms already engage in live shopping, including Alibaba’s Tmall and Taobao, JD.com , Pinduoduo, and WeChat, in addition to short-form video apps like Douyin. Douyin, TikTok’s counterpart in China, dominates the livestream market, with data showing that almost 40% of Chinese internet users participate in livestream shopping. In contrast, the trend is less popular in the U.S., where only 18% have experienced shopping via livestream and a mere 6% do it regularly, as per Bizrate Insights findings . This indicates that the format hasn’t gained the same traction in the U.S. as in China.

However, US retail social commerce sales are projected to reach $149.10 billion by 2028 , so tapping into livestream commerce presents a unique opportunity for marketers and creators to engage with consumers in a highly interactive and engaging manner.

Let’s dive deeper into the two most popular streaming platforms in the West.

TikTok Shopping Emerges in Social Commerce

TikTok has to be the topic of conversation when we talk about streaming. A platform boasting 1.67 billion users globally, has officially launched TikTok Shopping after extensive trials. Social commerce is on the rise, with eMarketer forecasting substantial growth, reaching $67.32 billion in the U.S. by 2024 and $79.64 billion by 2025. In contrast, China’s social commerce sector is expected to reach $500 billion in 2024.

TikTok Shopping allows businesses to sell products directly within the app through dedicated Shopping tabs on their profiles. Initially tested with select Shopify merchants in the U.S., U.K., and Canada, TikTok Shopping has expanded its reach globally.

One key feature is the ability to link products in TikTok videos, streamlining the shopping process. This offers significant potential for brands looking to engage TikTok’s younger audience.

To summarize, below are the unique/ additional features of TikTok shopping:

• In-App Shopping: TikTok Shopping enables users to browse and purchase products directly within the app, reducing the need to switch to external websites.
• Dedicated Shopping Tab: Brands have a dedicated Shopping tab on their profiles, making it convenient for users to explore products from their favorite creators.
• Seamless Product Linking: Brands can seamlessly link their products within TikTok videos, allowing users to access product details while enjoying the content.
• Engaging Shopping Experience: TikTok’s youthful audience and creative atmosphere provide an engaging environment for brands to showcase and sell their products.
• Unique Advertising Culture: TikTok’s advertising culture values authenticity and creativity, encouraging brands to create content that resonates with users.
• Collaborations and Trends: Brands can collaborate with TikTok creators to leverage trends and challenges for marketing purposes, driving brand engagement.

Overall, as TikTok evolves and enhances its advertising solutions while expanding integrations with eCommerce platforms, the future of social commerce on the platform looks promising.

However, while current streaming platforms are slowly evolving, we recognize the need for something more drastic, and fresh, altogether. Because as much as the ‘additional’’ features are presented as unique, let’s be fair — an engaging shopping experience is not a revelation, but a norm. How about a platform specifically designed to monetize the creator’s time, complete tasks, and make streaming their main source of income in more ways than one?

Twitch — the heaven for gaming

But then, of course, there is Twich… While TikTok is great for reaching leads for conversions — the only way to monetize is through ads and utilizing the newly introduced live commerce feature. Now, Twitch offers way more through live streaming. Here are ways how you could monetize your live stream on Twitch:

• Subscriptions: Viewers can pay monthly to support your channel, offering emotes and other benefits. Local Subscription Pricing may lower subscription costs in many countries.
• Bits: Used for viewer support in chat, where Partners and Affiliates earn $0.01 for each Bit used. Streamers often integrate Bits for interactive features.
• Ads: Generate revenue for Partners and can be displayed upon page load or during streams.
• Amazon Associates: Earn referral revenue by linking specific products on your page, and receiving commissions for viewer purchases through your links.
• Extensions with Bits: Bits can power interactive experiences in extensions on your channel, with streamers getting 80% of $0.01 for each Bit used in extensions.

However, the most viewed categories 2023 consisted of gaming, gaming, and more… gaming. So, unless you’re a Grand Theft Auto enthusiast — there’s not much you could do with your passion for embroidery. But there is a platform that you could!

MetaPax — where passions turn into income

MetaPax introduces a fresh digital streaming experience that combines wearable technology with live streaming. Once set up, you have the freedom to set your rates, hours, and services, all with the benefit of instant blockchain-powered payments.

What sets MetaPax apart is its immediate content monetization, allowing creators to retain up to 80% of their earnings without intermediaries. The platform’s standout feature? Integration with wearables for real-time services. Whether it’s apartment hunting or guided city tours, MetaPax connects users with experts, making smart glasses an ideal choice for a hands-free, first-person experience. Here’s what we offer:

Flexibility: Creators on MetaPax can set their rates, choose their working hours, and decide the type of content they want to produce. In this way, you can grow your business and eventually give up your other full-time job, completely.

Accessibility: With MetaPax, the barriers to entry are significantly lowered. Whether you’re a seasoned creator or just starting, MetaPax offers an inclusive platform for all. The unique POV live streaming technology gives everyone a chance to take advance of these features:

1. Hands-Free Operation 2. First-Person Perspective 3. Portability and Ease of Use 4. Real-Time Sharing and Connectivity 5. Discreet Recording 6. Enhanced Engagement

Instant Monetization: Unlike other platforms, MetaPax allows creators to earn immediately, without waiting for ad revenues or sponsorships and blockchain technology makes this system accessible to all.

Users, known as Paxers (creators and streamers), as well as Beholders (consumers and viewers), can earn in various ways:

1. Earning from Streams: As a Paxer, you can monetize your single streams by listing your services and creating an appealing profile. Beholders interested in tasks matching your criteria can hire you for experiences like city tours, music lessons, or thrilling adventures.
2. Subscriber Income: Paxers can also cultivate an audience and offer subscription-based access to all their streams, providing an additional source of revenue.
3. In-Platform Engagement: MetaPax users can earn by actively participating in referral programs, live chats, discussions, and community activities within the platform.
4. Live Shopping Feature: Explore what MetaPax’s live-shopping marketplace offers streamers:

• Promote merchandise directly during your streams
• Host engaging quizzes with valuable prizes
• Organize giveaways to reward your loyal audience

MetaPax is dedicated to changing this landscape, making it easy for individuals to access the creator economy and earn while pursuing their passions. With fair monetization models and limitless streaming possibilities, your earning potential is only constrained by your imagination.

In comparison to platforms like TikTok and Twitch, MetaPax stands out as a pioneering platform that prioritizes immediate content monetization, flexibility, and inclusivity. With MetaPax, creators can embark on a rewarding journey, fueled by their passions and the potential for substantial income.

Was this article useful? Leave a like and make sure to keep up with MetaPax and follow our socials.

Telegram ENG | Chat ENG | Telegram RU | Chat RU | All resources