"Safe" Isn't Always Smart

Update & Today's Post

Over the last couple of weeks, we've been sharing Lucia and Katie's?running histories and plans, why they run?(and why brands should care),?and?our?Run with Us?offer.

We've filled all available Run With Us spots,?but we can still help you out with DTC?copywriting?and more.?

Let us know if you are interested, or pass this on to a friend.

Today's post?comes from Katie Dunn, our Head of Insights and Strategy. Enjoy!

During a training run a few weeks ago, I stepped off a rock, slipped on some loose gravel, and rolled my ankle.

It was one of those totally random events that couldn’t be changed by running technique or form.

But I couldn’t help thinking, “What can?I do differently next time??How soon can I run again?”

Gaaah. I would've kicked myself if it didn't hurt.

Beyond wanting to follow my?training plan for the?Sawatch 50K in September,?I was eager to get back to summer trail running in the?high peaks. It's so good.

So with the swelling and pain mostly gone, I headed to the Indian Peaks last Saturday for a few hours.

As I gingerly ran up the trail, watching every root, rock, and dog that might be underfoot, I eventually got into a rhythm.

At first, the attention I paid to my surroundings and body worked well. But then, my attention and caution became too overbearing. Rather than trusting my movement, I was like an annoying micromanager, looking over a cubicle wall to ask my foot and ankle, “Are you still okay? Do you need anything from me?”

I questioned each step in a creek crossing. I lacked the Hakalau flow.

In the final miles back to the trailhead, I realized that while we turn to caution to prevent failure, it actually often prevents success.

Confident strides with adjustments as needed win over hesitant half-steps every time.

Similarly, we’ve seen brands taking safe, gingerly steps in marketing and planning lately.

We’re not surprised. Between the effects of inflation, global and national events, and an upcoming election,?it might feel safe.

But “safe” isn’t always smart.

Brands can break away from the pack by taking bold, confident action.

Sure, understand the rocks, roots, and paths to win for your business and brand?(we can help).

But?then take a risk. Try something new or show up in an unexpected way.

We’ll help you get to the finish line.