Saathealth Spotlight March 2024: Women's Health & Financial Security

This month on the Saathealth Spotlight we deep dive into the connection between women's health and financial resilience. We explore how financial security empowers better health choices, and how Saathealth is enabling health equity.

The Saathealth marketplace in India has reached more than 50 million consumers, connecting them with providers of preventive health diagnostics, services, health and resilience products, looking to access the demand in the Indian market.

What’s new | Saathealth featured in G20 Hub Innovation Series

Saathealth’s work in India has seen rising demand for health needs amongst women, across multiple women’s health focused campaigns, we discovered an urgent need to address women’s health and resilience needs in a focused fashion. Our financial literacy survey showed that women are likely to bear a higher, disproportionate burden for healthcare expenses in the family.

User Insights | Applying a gender lens to health financing

Health-related costs are a major worry for women across all income groups (>18%). However, it's a significant concern for women with no-tax to pay, indicating limited access to healthcare coverage or savings to handle such emergencies for women in the lower-income groups.

Almost 33% of women have “no tax to pay”, and their overall concern across various expense categories is high, indicating financial stress or lower income levels in this group.

For women in lower tax brackets, the burden of EMIs is twice as more concerning (5.79%) as compared to Business Expenses (2.46%) or Other expenses (2.70%), reflecting the impact of debt on their day-to-day life.

Case Study ?| ?Breast Cancer Awareness

Abstract:

This case study explores a social media campaign in Hindi that educated women (aged 30-45) about cancer. Engaging content (posts, videos, infographics) reached over 228,000 women, raising awareness of symptoms, risk factors, and prevention. The campaign empowered women by increasing their knowledge and sparking further inquiry.

Key findings included:

Increased knowledge: 62% identified early symptoms, 454 identified risk factors.

Self-awareness: 52% recognized personal risk factors.

Actionable knowledge: 29% understood mammogram importance.

Curiosity sparked: 99% asked further questions.

Campaign & Results:

Targeted at Hindi-speaking regions, the campaign utilized social media to educate women about various cancers. In two weeks, it reached a significant audience (228,000+) and received feedback through questionnaires.

Impact:

The campaign demonstrated the effectiveness of Saathealth’s omni-channel approach as a platform for health education and awareness. By empowering women with knowledge, the campaign succeeded in disseminating vital information about women's cancer, thereby empowering them to take proactive steps towards their health.

User Testimonials | How our users view Saathealth

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