The SaaSy Marketer's Digest #22- How to Maintain Originality in Your Content? And Why Does It Matter Anyway?

Presenting issue #22 of The SaaSy Marketer's Digest, where we explore the latest SaaS and marketing news, insights, actionable tips, stories, and more!

Originality is one of the most important characteristics of quality content, especially when such content is created with the goal of establishing your brand’s image as a leader in the niche. Besides, Google also takes content originality into account while handing out SEO points. If you publish content that is original, it has a better chance of ranking higher.

Here’s the catch: it is not possible to write something that is all-original. All content is inspired, curated, or re-purposed.

So, how can you write something unique that delivers value to your readers and stand out in the sea of content? Let us explore.

What is Original Content?

Original content is content that hasn’t appeared on the web in the same language, tonality, and format. It does not have to be 100% new, but it has to be different enough to make you stand out.

While this explanation is simple, it can be challenging to get it right. And who knows it better than those who write for a living?

No content piece is 100% original!

As writers:

We all take inspiration from somewhere (haven’t you used something similar to an ad jingle you once heard? Or the one metaphor you read in that Enid Blyton book when you were 7?)

We re-iterate information that has been published on the web. (And do we duly cite them as our references!)

We include quotes, adages, and other commonly used phrases in our content. (Because we cannot twist a direct quote. Or, write something badly paraphrased like ‘consuming one apple every 24 hours will drive away the doctor.’)

We may plagiarize unintentionally.

We may not realize that we have written this before. (That is until you start editing it and experience deja vu.)

Just like writer’s block, these situations are unavoidable. The only way to bypass them is to submit a blank document, even one that has already been published.

But the good news is that your content does not have to be completely unique. As long as you present it in your own unique way, it works.

How Do I Know if My Content is Unique?

Checking for plagiarism, similarities, and paraphrasing in your content is a helpful way to understand where you may be too close to your source.

Before you hit that publish button, use these ways to check content originality.

Why Original Content Matters

#1. Builds Credibility and Authority

Original content helps you stand out and shows your audience that you are dedicated to providing valuable information. If your content mirrors competitors too closely, it risks making your brand appear unoriginal, which can lead to a loss of trust and credibility.

#2. More Likely to Be Shared

When readers encounter new, valuable content, they are more likely to share it. This is how viral content often spreads. While you may not aim for viral fame, creating content that captures your audience’s attention encourages them to share and engage.

#3. Benefits SEO

Google’s algorithm favors original, high-quality content. Duplicate or scraped content ranks poorly and can even result in copyright claims. Google prioritizes user experience and content that’s helpful, valuable, and well-crafted. Originality directly influences how your content ranks and how users engage with it.

#4. Positions You as a Thought Leader

Consistently publishing original content builds your authority and helps you establish thought leadership in your field. Google’s "helpful content" update prioritizes authoritative, trustworthy sources. When you maintain originality, your content stands a better chance of being recognized as a leading voice in your industry.

Tips for Creating Original Content

While creating original content can be tough, keeping these strategies in mind will help:

1. Draw From Your Experience

Writing from your personal experiences makes your content unique and authentic. Like this blog, using your observations ensures your voice is distinct and valuable to readers.

2. Involve Your Team

Your colleagues bring unique perspectives. Interview them or encourage them to share their insights on topics relevant to your brand.

3. Develop a Unique Writing Style

Make content your own by writing with your unique flair. Just like how Michael Jackson perfected the moonwalk, take familiar ideas and refine them into something recognizable as your own.

4. Dive Deeper with Research

Explore beyond the surface level. Look into case studies, research papers, or lesser-known resources. Going beyond standard content can give you a fresh angle that others may overlook.

5. Be Open to Inspiration Everywhere

Even unrelated content can spark inspiration. Reading widely, whether it’s news, blogs, or even ads, can provide fresh perspectives that fuel your creativity.

The bottom line

Are you ready to energize your content strategy with high-quality, original content? Go ahead! Use the tips given in this blog and start creating.

Welcome inspiration from every source you can find. Read the news, watch advertisements, read our blogs, and go visit your Chrome Bookmarks. (Yes, we all have a list of blogs-to-read which are starred and forgotten.)

Then take that old wine, add a dash of your own flavour, package it into your brand’s unique bottle, and serve it up with confidence.?

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