SaaS Trends: Edition 87

Highlights of the Week

SpotDraft Secures $54 Million to Revolutionize AI-Driven Contract Management

SpotDraft, an AI-powered contract lifecycle management platform, has raised $54 million in a Series B funding round led by Vertex Growth and Trident Growth Partners. The investment will fuel global expansion and enhance AI-driven product innovation. Existing investors, including Xceed VC, Arkam Ventures, and Prosus Ventures, also participated in the round. (source)

TrueFoundry Raises $19MN in Series A?

TrueFoundry is an AI deployment and scaling platform that helps enterprises build, deploy, and manage AI applications efficiently. The $19M Series A funding will enhance its platform, expand the team, and drive customer acquisition. (source)

Lucidity Raises $21 Million to Transform Cloud Storage Management

Lucidity, a Bengaluru-based multi-cloud storage management platform, has secured $21 million in a Series A funding round led by WestBridge Capital, with participation from existing investor Alpha Wave. The funds will be used to expand Lucidity's go-to-market team and further innovate its platform to address key storage management challenges for enterprises worldwide. (source)

Marketer to follow

Kieran Flanagan, CMO at Zapier and ex-HubSpot SVP, is a growth marketing expert, angel investor, and Sequoia Scout. He shares insights on PLG, AI, and marketing strategy via his top-ranked podcast and newsletter.

Why should you follow him?

1. Expert in Growth & Product-Led Marketing: Kieran has helped scale major SaaS companies like HubSpot and Zapier, driving millions in revenue through PLG (Product-Led Growth), demand generation, and content marketing. His expertise is valuable for marketers, founders, and growth professionals aiming to build scalable acquisition channels.
2. AI & Marketing Strategy for the Future: Kieran actively explores the intersection of AI and marketing, providing practical frameworks on how AI is transforming marketing, sales, and automation. If you're looking to stay ahead of the curve, his insights are incredibly valuable.
3. Straightforward, Actionable Advice for Top 5% Marketers: Unlike generic marketing content, Kieran’s insights are geared toward elite marketers who want to be in the top 5%. His LinkedIn posts, newsletter, and content provide real-world, no-fluff strategies that help marketers execute at a higher level.

You can follow him here.

Case Study

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Most businesses focus on creating new content, but what if optimizing your existing content could drive even bigger results?

For one of our clients, we dedicated an entire month to content optimization—refining over 300 blogs and landing pages using our in-house AI-powered SEO agent (currently in stealth mode).

The result? A 3.5x increase in traffic from those pages.

Here’s our step-by-step process:

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- Categorize all pages (blogs, solution pages, product pages, eBooks, etc.).

- Create a 7-column table to track key metrics: Page, Category, Traffic, Impressions, MQLs, Conversion Rate, and Potential.

- The most crucial column? ??????????????????. We classified pages into:

1. HT & LC – High traffic, low conversion (needs CRO efforts)
2. HT & '0'C – High traffic, zero conversion
3. LT & LC – Low traffic, low conversion
4. LT & '0'C – Low traffic, zero conversion
5. LT & HC – Low traffic, high conversion (needs content optimization)

This helped us identify which pages required CRO improvements vs. content optimization.

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For each page, we made improvements in key areas:

• Engaging Introductions – Hooking readers in the first few lines
• Internal Linking – Strengthening page authority and reducing bounce rates
• Content Depth & Relevance – Ensuring full topic coverage
• Search Intent Alignment – Matching content with user expectations
• Term Frequency Optimization – Fine-tuning keyword usage
• Featured Snippet Targeting – Structuring content for higher visibility
• Content Score Improvement – Achieving higher Surfer SEO scores

We accomplished all of this within a month—leveraging our AI-powered SEO agent for efficiency.

Outcome?

A 360% increase in traffic to those optimized pages—without writing a single new blog post.

LinkedIn Post of the Week

Marketing and sales alignment is expensive and time-consuming. A cross-functional team approach ensures every unit drives revenue, not vanity metrics, making collaboration seamless and improving pipeline generation without unnecessary friction. Link to the original post.

PPC Creative of the Week

This creative is effective for the following reasons:

1. Compelling Value Proposition – The headline immediately reassures institutions that they can verify test-taker identities with confidence, addressing a critical concern in education and certification.
2. Strong Visual Reinforcement – The image effectively illustrates biometric verification with facial recognition markers and an ID overlay, making the technology feel tangible and real.
3. Credibility & Trust Signals – Phrases like "trusted by leading institutions worldwide" and "secure, scalable" add social proof and reassure decision-makers about reliability.
4. Action-Oriented CTA – The "Learn more" button is simple, non-intrusive, and encourages engagement without pressure.

Tip of the Week

How often do you see ads you don’t care about? If it doesn’t add value, why would you engage? Make it organic, show real use cases, and let the product speak for itself. Link to the original tweet.

Webinar Alert!

Webinar: [Expert Panel] Effortless Conversions: Close More Sales With AI Data

Speakers: Zac Elbel, Sr.Product Marketing Manager, Call Rail

When: February 19, 2PM ET

Register here.