SaaS Trends (Edition 73)

Highlights for this Week

Keel Secures $6M to Advance Operational Software for Industrial Firms

London-based startup Keel offers a platform designed to help businesses build custom operational software without the need for extensive engineering resources.

The funding will be used to further develop Keel’s platform, which combines engineering best practices with operational needs, allowing non-engineers to build custom tools.(source )

FaceUp Secures $3M to Revolutionize Workplace Communication with Anonymous Reporting

FaceUp, a Prague-based SaaS enterprise in anonymous reporting solutions, has secured $3 million in seed funding. The round was led by Reflex Capital , with participation from Tilia Impact Ventures and backing from the European Investment Fund and Lighthouse Ventures . (source )

YouTube Analytics Adds Real-Time Format Filtering

YouTube Analytics now offers real-time format filtering, letting creators monitor performance by content type—Longform, Shorts, or Live—enabling quicker, format-specific insights and strategic adjustments. (source )

Google Updates URL Parameter Best Practices

Google revised its URL parameter guidelines, advising developers to use "=" and "&" symbols for better crawling. Avoiding non-standard symbols helps reduce indexing issues without directly affecting rankings. (source )

Marketer to follow

Zach Roberts is a product marketer with deep sales experience. His runs the consultancy “Break Into Product Marketing” to help B2B SaaS leaders connect marketing with sales.

Why should you follow him?

1. Sales-Driven Product Marketing Expertise: Zach’s background in B2B SaaS sales and product marketing helps bridge the gap between sales and marketing, delivering messaging that speaks directly to the buyer’s needs and challenges.
2. Proven Success in Driving Revenue: He has crafted top-performing sales strategies, including those that drove $1.2 million in ARR at Dropbox, proving his ability to deliver measurable impact.
3. Educational and Relatable Content: His “We’re Not Marketers” podcast shares actionable insights for SaaS product marketers, breaking down complex strategies into relatable, everyday language.

You can follow him here .

Tweet of the Week!

Case Study

How SaaS Companies Can Leverage Programmatic SEO for SaaS to Maximize Search Visibility?

Programmatic SEO leverages automation to generate large-scale, optimized pages for specific search intents, boosting visibility and relevance.?

Key Fundamentals Of Programmatic SEO For SaaS Businesses

1. Content Accuracy Is a Top Priority: Programmatic SEO requires precise, data-backed content, especially for SaaS audiences comprising executives and decision-makers. Each page must be human-vetted for accuracy, ensuring relevance and credibility.?
2. If It’s Not Deep, It’s Not Valuable: Despite programmatic SEO’s simplified structure, depth is crucial. Enhance pages with customer reviews, testimonials, or case studies to offer real value, prevent redundancy, and keep content engaging.
3. Pattern Must Be Scalable: Scalable programmatic SEO relies on reusable templates and primary keywords that yield multiple variations. Automating content creation without compromising relevance enables building thousands of effective, unique pages.

To create a successful programmatic SEO strategy, follow these six steps:

1. Create Your Seed Terms: Generate unique keyword ideas reflecting audience pain points.
2. Design A Structured Landing Page Template: Build scalable templates using CMS tools.
3. Gather Data And Populate Pages: Source data for each page variation.
4. Create A Pillar Page And Start Linking: Establish internal links for easy navigation.
5. Index On Google And Other Search Engines: Ensure all pages are crawlable.
6. Track And Update: Continuously analyze and optimize page performance.

Read the complete article here .

PPC Creative of the week

Why does this creative work?

1. Clear and Compelling Headline:"Customer Success Stories" immediately communicates the content's focus, making it appealing to potential clients interested in case studies and proven results.
2. Specific Metrics and Results:Each listed success story includes measurable outcomes, like "Loyalty Program Adoption by 54%" and "User Retention by 135%." These specific figures add credibility, making the results seem achievable and grounded in real performance.
3. Diverse Use Cases:By highlighting various successes across different BFSI (Banking, Financial Services, and Insurance) sectors, the creative appeals to a broad audience within the industry, showing MoEngage’s versatility and effectiveness across multiple use cases.
4. Visual Icons for Quick Recognition:The icons next to each story make it easy to scan, adding a visual cue that quickly categorizes each result.

Tip of the week?

Lee Densmer helps build and manage content programs for B2B companies. And when she says that your published blog posts must pass these commandments, you click on this link and read the full post and grab the checklist.

Webinar Alert!

Topic: Downloads Are Dead, So Do Something New

Presented by: Andy Halko, Founder & CEO at Insivia

Time: Tuesday, November 12, 12PM EST

Register here