SaaS SEO Case Study: How Runn.io Exploded Traffic by 2300% in 1 Year

Want to see how a tiny B2B SaaS startup in New Zealand managed to grow its organic traffic from just 1,000 to over 24,000 monthly visitors in 12 months?

Read on...

The Company: Runn.io

Runn.io is a project management software company based in New Zealand that helps teams plan, track, and forecast resource capacity needs. They raised a $1.4M seed round in 2021 to build out their product and accelerate growth.

Despite being a very small and remote team of just 27 employees, Runn.io has done exceptionally well - 40% of their customers are in the US including major Fortune 1000/500 companies. They grew revenue by a staggering 600% in 2021.

??Let's dive into the SEO strategy behind their incredible traffic explosion.

Their Three-Pillar Content Strategy

• In-Depth Product Usage Guides: Runn.io's top traffic pages are detailed guides showing how customers use their products to solve problems. Before creating content, they did deep research into their product's use cases.
• Comparisons to Competitor Alternatives: They have entire sections comparing their product to alternatives like "MS project alternatives" to capture customers researching replacements.
• Answer Every Potential Customer Question: With over 300 posts targeting granular "how-to" keywords, Runn.io anticipates and answers every question customers have when using their product.

Outranking Bigger Competitors

Despite being tiny, Runn.io manages to outrank 90+ DA competitors for competitive keywords like "capacity planning tool."

Here's their secret:

Content Velocity - Publishing 10-20 high-quality posts per month helped Runn.io's traffic growth drastically outpace competitors pumping out content slower.

More content published = more traffic gained over time.

"Best" Article Backlinks - Runn.io has earned over 100 backlinks by emailing publishers of "best [category]" articles and getting their products included. An efficient way to build topically relevant links.

Outperforming on User Intent - Runn.io's content team thoroughly analyzes competitor results to truly understand search intent, then crafts guides that cover topics more comprehensively. This earns them keywords and featured snippets.

Conversion Tactics & Opportunities

While their SEO mastery is impressive, Runn.io's conversion approach has some room for improvement as per my analysis:

Current Strategy:

• Exit-intent popups
• Bottom of post email signup forms

To Increase Conversions:

• Offer clear incentives to sign (resources, discounts, etc)
• Explain product value before asking for an email
• Add CTAs within content where it flows naturally
• Use screenshots/videos to showcase the product
• Customize CTAs for maximum post-relevance

??The Takeaway from this SEO Case Study

Runn.io may be small, but they've perfected a powerful SEO growth engine:

• Deeply understanding customer needs to fuel content
• Publishing a high volume of high-quality content
• Methodically building topically relevant backlinks
• Comprehensively satisfying search intent

Follow their blueprint and even small SaaS startups can achieve meteoric organic growth against much larger competitors.

??If you are a SaaS startup, you need compelling content to attract and convert your audience. But creating a consistent stream of high-quality, optimized content is challenging when you're focused on building your product.

I'm Bishal Paul, an SEO and content marketing expert. I can help with:

?? Content Strategy

?? Topic research

?? Writing & optimization (blogs, eBooks, guides)

?? Promotion (SEO, social, outreach)

?? Performance tracking

I offer one-time projects and ongoing packages to elevate your content marketing. Let me craft a winning strategy to establish your brand, generate qualified leads, and drive real results.

Contact me at [email protected] or through my website to discuss your needs. Together, we'll launch your startup's content marketing to new heights!