SaaS Reseller Programs: 9 Best Reseller Software

The SaaS (Software as a Service) industry has exploded in recent years, offering businesses innovative tools to streamline operations, enhance productivity, and improve customer engagement.

SaaS reseller programs provide a lucrative avenue for entrepreneurs, agencies, and IT professionals to earn commissions by selling these software solutions.

This article will explore the best SaaS reseller programs available today and how to get started with a successful software reselling business.

What Is A SaaS Reseller Program?

A SaaS reseller program allows individuals and businesses to buy SaaS products from software as a service provider and earn profits by selling at a markup. These programs often include white-label options, allowing resellers to brand the software as their own.

The primary benefits of joining a SaaS reseller program include earning recurring commissions, expanding service offerings, and building stronger client relationships. When selecting a reseller program, it's essential to consider factors such as commission rates, support, software quality, and market demand.

How to Become a SaaS Reseller

To become a SaaS reseller, follow these steps:

1. Research Programs: Identify SaaS reseller programs that align with your target market and expertise.
2. Apply: Submit an application to the SaaS provider’s reseller program, often found on their website.
3. Get Approved: Once approved, you will receive access to marketing materials, training, and sales tools.
4. Set Up: Integrate the SaaS products into your sales process, including setting up any necessary technical integrations.
5. Start Selling: Promote and sell the SaaS products to your clients, leveraging the provided resources.
6. Support: Provide ongoing support and service to your clients, often with help from the SaaS provider.

9 Best SaaS Reseller Programs and Software

1. GoHighLevel

GoHighLevel, in my opinion, is the best SaaS reseller software for agencies, consultants, and SaaSpreneurs.

It offers a suite of tools for marketing automation, CRM, AI, and funnel building, making it an ideal choice for resellers looking to provide end-to-end marketing solutions to their clients.

Unlike its competitors, GoHighLevel is one of the few white label reseller programs that allows you to resell its software at your preferred price and keep 100% of the profit. This makes it the most profitable reseller program.

The white label SaaS software you can resell and earn recurring income from with HighLevel includes; AI chatbots, email & SMS marketing, CRM, websites & sales funnels, online course creation, social media management tools, and more.

The good news is that HighLevel offers a 30-day free trial and a live boot camp that teaches you how to set up a complete SaaS reselling business in less than an hour and get paying customers to your business before you start paying for a subscription.

Features

• All-in-One Marketing Platform: Combines various marketing tools into a single platform.
• CRM and Pipeline Management: Helps manage customer relationships and sales pipelines effectively.
• AI Tools: It has a few AI tools that have track records of generating sales for businesses which you can easily resell to small business owners.
• Email and SMS Marketing Automation: Automates marketing campaigns across multiple channels.
• Funnel and Website Builder: Allows for easy creation of sales funnels and websites.
• White Label Capabilities: Enables resellers to brand the platform as their own.
• Appointment Scheduling: Facilitates easy scheduling and management of appointments.
• Advanced Analytics and Reporting: Provides detailed insights into marketing performance.

Compensation Structure

GoHighLevel offers a generous compensation structure for resellers:

• 100% Recurring Revenue: Keep all the profits generated from each sale of the GoHighLevel software.
• Sell at Your Price: You can sell the software at your preferred price points.

Pros

• Comprehensive set of tools tailored for agencies.
• High recurring income.
• White label options to build your brand.
• Client onboarding automation is possible

Cons

• It's relatively more expensive than its competitors.
• Getting accustomed to all the GoHighLevel software services to sell can take some time.

Get Started With GoHighLevel White Label SaaS For Free

2. Simvoly

Simvoly is an all-in-one website and funnel builder that offers a powerful platform for resellers. It is designed to help users create stunning websites, sales funnels, and e-commerce stores with ease.

Simvoly’s intuitive interface and robust features make it a popular choice for freelancers, agencies, and small businesses looking to expand their service offerings.

The white-label capabilities allow resellers to fully brand the platform, making it a seamless addition to their service portfolio.

Features

• Drag-and-Drop Website Builder: Easy-to-use builder for creating professional websites.
• Funnel Builder: Tools to design and implement effective sales funnels.
• E-commerce Integration: Supports online store creation and management.
• Membership Sites: Allows creation of membership sites with restricted content.
• Customizable Templates: Offers a variety of templates that can be tailored to specific needs.
• Scalable Amazon Hosting: All websites are hosted on ultra-fast AWS servers, ensuring top-notch performance and reliability.
• SEO Friendly: Every page created with the website reseller program is optimized for SEO, ready to attract substantial traffic.
• Automatic SSL Certificates: Enjoy a FREE SSL certificate with every website or funnel, ensuring secure connections.
• User Management: Easily track and manage all users and websites built on your platform, simplifying user administration.

Compensation Structure

• 100% Recurring Revenue: Set your price and earn ongoing revenue from each referred customer.

Pros

• Full white label
• Set your pricing plans
• User-friendly interface.
• Versatile for different business needs.
• CRM with every website and funnel.

Cons

• Limited advanced marketing tools.
• Some features require a learning curve.

Get Started With Simvoly White Label SaaS Reseller Software

3. Vendasta

Vendasta is the best reseller software that provides a wide range of marketing and sales tools tailored for local businesses.

It offers robust white-label solutions, making it a popular choice for agencies and resellers aiming to provide a full suite of digital marketing services.

Vendasta’s platform is designed to help businesses enhance their online presence, manage customer relationships, and drive sales growth.

Features

• Marketing Automation: Automates marketing tasks to save time and improve efficiency.
• Sales CRM: Manages customer relationships and sales pipelines.
• Reputation Management: Tools to monitor and enhance online reputation.
• Website and E-commerce Solutions: Comprehensive tools for building and managing websites and online stores.
• Task Management: Helps manage tasks and projects efficiently.
• Client Reporting: Detailed reports on marketing performance and ROI.
• White Label Marketplace: Allows resellers to offer a wide range of digital products and services under their own brand.

Compensation Structure

Vendasta’s reseller program offers:

• Custom Pricing: Based on sales volume and specific reseller needs.
• Tiered Commission Rates: Up to 50% commission depending on the volume of sales.

Pros

• Comprehensive suite of tools.
• Excellent white label capabilities.
• Strong support network.

Cons

• Can be expensive for small resellers.
• Complex interface for new users.

Get Started With Vendasta White Label SaaS Reseller Software

4. GetResponse Max Partner Program

GetResponse is a well-known email marketing and automation platform that offers advanced marketing solutions for enterprises.

The GetResponse Max Partner Program is designed for agencies and resellers looking to provide robust email marketing, automation, and webinar solutions to their clients.

With its powerful features and extensive support, GetResponse enables resellers to deliver comprehensive marketing strategies that drive engagement and conversions.

Features

• Email Marketing Automation: Advanced tools for automating email campaigns.
• Landing Pages: Create high-converting landing pages with ease.
• Webinars: Host and manage webinars to engage and educate audiences.
• CRM Integration: Seamless integration with customer relationship management systems.
• E-commerce Tools: Features to support online sales and marketing.
• Advanced Segmentation: Tools for precise audience targeting and personalization.
• Detailed Analytics: In-depth reports on campaign performance and ROI.

Compensation Structure

The GetResponse Max Partner Program includes:

• 33% Recurring Commission: Earn ongoing revenue from each referred customer.
• Volume-Based Bonuses: Additional rewards for high sales volumes.

Pros

• Strong email marketing capabilities.
• Comprehensive automation tools.
• Good customer support.

Cons

• Limited customization options.

Get Started With GetResponse Max Partner Program

5. Semrush

The Semrush Reseller Program is an attractive opportunity for digital marketing agencies, consultants, and businesses looking to expand their service offerings.

By joining the program, resellers can provide their clients with access to Semrush's industry-leading features while benefiting from a generous commission structure.

Semrush, a leading provider of SEO, content marketing, competitive research, and social media marketing tools, offers a comprehensive suite of solutions designed to help businesses improve their online visibility and performance.

Features

• Keyword Research: Comprehensive tools for finding and analyzing keywords.
• Competitor Analysis: In-depth analysis of competitors' strategies.
• Site Audit: Tools to identify and fix technical SEO issues.
• PPC Campaign Management: Manage and optimize pay-per-click campaigns.
• Social Media Management: Tools for managing and analyzing social media performance.
• Content Marketing Toolkit: Resources for planning, creating, and analyzing content.
• Reporting and Analytics: Detailed reports on SEO and marketing performance.

Compensation Structure

Semrush offers a lucrative reseller program:

• Up to 40% Recurring Commission: High commission rate on all referred subscriptions.
• Performance Bonuses: Additional incentives for top-performing resellers.

Pros

• Comprehensive digital marketing tools.
• High commission rates.
• Strong brand recognition.

Cons

• Can be pricey for small clients.
• Steeper learning curve for beginners.

6. HubSpot Solution Partner Program

The HubSpot Solution Partner Program is designed for agencies, consultants, and businesses that want to leverage HubSpot's powerful CRM and inbound marketing tools to help their clients grow.

HubSpot is renowned for its comprehensive suite of software covering marketing, sales, customer service, and CRM.

Partners can access a wide array of resources, training, and support from HubSpot to help them deliver exceptional value to their clients.

Features

• CRM and Sales Automation: Tools to manage customer relationships and automate sales processes.
• Marketing Automation: Advanced tools for automating marketing campaigns.
• Content Management System (CMS): Easy-to-use CMS for building and managing websites.
• Customer Service Tools: Features to enhance customer support and engagement.
• Reporting and Analytics: Detailed insights into marketing and sales performance.
• Integration with Multiple Tools: Seamless integration with various third-party tools.
• Extensive Training Resources: Comprehensive training and support for partners.

Compensation Structure

The HubSpot Solution Partner Program offers:

• Up to 20% Recurring Commission: Competitive commission on referred subscriptions.
• Tiered Commission Structure: Additional bonuses based on sales performance.

Pros

• Comprehensive and integrated platform.
• Excellent training and resources.
• Strong community support.

Cons

• Higher pricing tiers.
• Can be complex for small businesses.

7. Keap Certified Partner Program

Keap, formerly known as Infusionsoft, is a CRM and marketing automation platform tailored for small businesses.

The Keap Certified Partner Program enables partners to sell Keap’s software while offering their own implementation and consulting services.

Partners gain access to a range of resources, training, and support from Keap, empowering them to deliver powerful solutions to their clients.

Features

• CRM and Contact Management: Tools for managing and organizing customer information.
• Marketing Automation: Features for automating email campaigns, follow-ups, and lead nurturing.
• Sales Pipeline Management: Tools to track and manage sales opportunities and deals.
• Appointment Scheduling: Integrated scheduling tools to streamline client bookings.
• Invoicing and Payments: Built-in invoicing and payment processing capabilities.
• Customizable Campaigns: Templates and tools for creating custom marketing campaigns.
• Integration Capabilities: Integration with popular third-party applications and platforms.

Compensation Structure

The Keap SaaS reseller program offers a 20% commission that increases based on yearly sales production.

8. Pipedrive Solution Providers Program

The Pipedrive Solution Providers Program enables partners to resell Pipedrive’s CRM software while providing their own value-added services, such as implementation, training, and consulting.

The program offers a range of benefits, including revenue-sharing opportunities, access to exclusive resources, and support from Pipedrive.

Features

• Sales Pipeline Management: Visual pipelines to track sales opportunities and progress.
• Lead Management: Tools to capture, organize, and nurture leads.
• Email Integration: Seamless integration with email clients for better communication.
• Automation: Automate repetitive tasks to save time and improve efficiency.
• Reporting and Analytics: Detailed insights into sales performance and activities.
• Customizable Workflows: Tailor workflows to meet specific sales processes.
• Mobile App: Access and manage sales data on the go.

Compensation Structure

The Pipedrive Solution Providers Program offers a competitive commission structure, allowing partners to earn a percentage of the subscription fees paid by their clients. The program typically provides recurring revenue, enabling partners to benefit from long-term relationships with their clients.

9. LiveChat Partner Program

LiveChat is a customer service and engagement platform that provides businesses with tools to communicate with customers in real time.

The LiveChat Partner Program is designed for resellers looking to offer live chat and customer support solutions to their clients.

LiveChat enables resellers to enhance their clients' customer service capabilities and improve customer satisfaction.

Features

• Live Chat Widget: Easy-to-install chat widget for real-time customer communication.
• Chatbot Integration: Automate responses and handle customer queries efficiently.
• Ticketing System: Manage customer inquiries and support tickets.
• Visitor Tracking: Monitor website visitors and engage with them proactively.
• Customization Options: Customize the chat widget to match the brand's look and feel.
• Analytics and Reporting: Detailed insights into chat performance and customer interactions.
• Mobile App: Manage live chat on the go.

Compensation Structure

The LiveChat Partner Program offers:

• 20% Recurring Commission: Earn ongoing revenue from each referred customer.
• Volume-Based Bonuses: Additional incentives for high sales volumes.

SaaS Reseller Program vs Referral Program vs Affiliate Program

When exploring ways to partner with Software as a Service (SaaS) companies, you’ll come across various partnership models, each with distinct roles, responsibilities, and benefits.

Here, we'll compare three common models: SaaS Reseller Programs, Referral Programs, and Affiliate Programs.

SaaS Reseller Program

A SaaS Reseller Program allows partners to purchase SaaS products at a discounted rate and resell them to their clients at a markup. Resellers often provide additional value-added services like implementation, customization, and support.

Key Features:

• Revenue Sharing: Resellers earn revenue by selling SaaS products at a margin.
• Value-Added Services: Provide services such as setup, training, and ongoing support.
• Branding: Often includes white-label options allowing resellers to brand the SaaS product as their own.
• Dedicated Support: Resellers typically receive dedicated support from the SaaS provider.

Benefits:

• Higher Earning Potential: Earn substantial revenue by reselling products and offering additional services.
• Brand Control: Ability to brand the product and build your own business identity.
• Comprehensive Training: Access to extensive training and resources from the SaaS provider.
• Customer Ownership: Resellers maintain the relationship with the end customer.

Ideal For:

• Agencies and consultants who want to offer a full suite of services.
• IT service providers looking to expand their product offerings.
• Businesses that want to build a branded SaaS offering.

Referral Program

A Referral Program is designed for individuals or businesses to refer potential customers to a SaaS provider in exchange for a commission or reward when the referral results in a sale.

Key Features:

• Commission-Based: Earn a commission for each successful referral.
• Low Commitment: Simply refer potential customers; no need to handle sales or support.
• Easy to Join: Minimal setup required to become a referrer.
• Marketing Materials: Access to promotional materials and referral links.

Benefits:

• Simple and Low Effort: Easy to participate without needing to handle customer relationships.
• Quick Earnings: Earn commissions for successful referrals without ongoing involvement.
• No Financial Investment: No need to purchase products or invest in inventory.
• Flexibility: Ideal for individuals or businesses looking for supplementary income.

Ideal For:

• Individuals with a broad network interested in earning passive income.
• Businesses that want to recommend SaaS solutions without the responsibility of reselling.
• Bloggers, influencers, and content creators who can leverage their audience.

Affiliate Program

An Affiliate Program allows individuals or businesses to promote a SaaS provider’s products through unique affiliate links. Affiliates earn a commission for each sale made through their links.

Key Features:

• Performance-Based: Earn commissions based on the sales generated through affiliate links.
• Marketing Support: Access to banners, links, and other marketing materials.
• Tracking and Reporting: Detailed analytics to track performance and earnings.
• Recurring Commissions: Some programs offer recurring commissions for subscription-based products.

Benefits:

• Scalable Earnings: Potential to earn significant income based on performance.
• No Inventory or Sales: Focus solely on marketing and promotion without handling sales or support.
• Wide Reach: Promote products globally and reach a vast audience online.
• Support and Resources: Access to support and marketing resources from the SaaS provider.

Ideal For:

• Digital marketers and SEO experts who can drive traffic and conversions.
• Content creators and bloggers who can integrate affiliate links into their content.
• Social media influencers who can promote products to their followers.

Conclusion

In summary, each SaaS reseller program reviewed here offers unique features and benefits tailored to different business needs and markets.

GoHighLevel stands out as the overall best reseller software because it is the only platform that lets you keep the entire profits from software sales and it also offers full white label and AI capabilities.

However, other programs excel in specific areas:

• Best for Local Marketing: Vendasta, with its strong focus on local businesses and comprehensive toolset.
• Best for Websites and Sales Funnels: Simvoly, is a platform primarily created for easy and quick creation and resale of websites and sales funnels.
• Best for SEO and Digital Marketing: Semrush, thanks to its powerful SEO tools and competitive commission rates.

• Best for Small Businesses: Keap Certified Partner Program, due to its user-friendly interface and strong automation capabilities.
• Best for Agencies: GoHighLevel, with its all-in-one marketing platform and white-label options.

By choosing the right reseller program, you can expand your service offerings, build stronger client relationships, and generate significant revenue through recurring commissions.

FAQs about SaaS Reseller Programs

What is a SaaS reseller program?

A SaaS reseller program is a partnership initiative where businesses or individuals sell Software as a Service (SaaS) products on behalf of the original software provider. As a reseller, you earn commissions or a share of the revenue generated from sales to your clients.

These programs allow resellers to offer a range of software solutions without developing their own products, leveraging the credibility and resources of established SaaS companies.

What are the benefits of SaaS reseller programs?

The benefits of SaaS reseller programs include:

• Recurring Revenue: Earn ongoing commissions from subscription renewals.
• Brand Credibility: Leverage the established reputation of well-known SaaS providers.
• Comprehensive Training: Access to training and resources to help you sell effectively.
• Scalability: Ability to scale your business by adding new clients without the need for additional infrastructure.
• Diversified Offerings: Expand your service portfolio by offering various software solutions.
• Support: Receive support from the SaaS provider for sales, marketing, and technical issues.

How do commission structures typically work in SaaS reseller programs?

Commission structures in SaaS reseller programs typically include:

• Recurring Commissions: Earn a percentage of the monthly or annual subscription fees paid by clients.
• One-Time Commissions: Receive a one-time payment for each new sale or subscription.
• Tiered Commissions: Higher commissions for reaching certain sales milestones or volumes.
• Performance Bonuses: Additional bonuses for top performers or achieving specific targets.
• Revenue Sharing: Some programs offer a share of the overall revenue generated from your sales.

Which SaaS reseller program is best for small businesses?

The Keap Certified Partner Program is often considered the best for small businesses due to its user-friendly interface, strong automation capabilities, and tailored features designed to meet the needs of small enterprises.

Can You Resell SaaS Products?

Yes, you can resell SaaS products. This process, known as SaaS reselling, involves partnering with a SaaS provider to sell their software under your brand or as part of your service offerings. This allows you to generate revenue by offering additional value to your customers without the need to develop the software yourself.

SaaS reselling can be done through various models such as white labeling, where you rebrand the software, or as an affiliate, earning commissions on sales you generate.

Can I white label a reseller software?

Yes, there are SaaS reseller softwares that offer white-label options. For example, GoHighLevel and Vendasta provide white-label capabilities, allowing you to rebrand the software and sell it under your own brand name. This helps you maintain a consistent brand presence while offering comprehensive SaaS solutions.