SaaS Leader Accelerates US Growth with Callbox’s ABM Program

Healthcare is changing, and it's not just about caring for patients anymore. Doctors and clinics now have to handle loads of paperwork, meet all kinds of regulations, and keep up with the latest tech. It’s a lot to juggle!

This is where you see healthcare SaaS companies play. They offer all sorts of solutions to help with efficiency and improve patient care. However, they are mostly invisible to their potential prospects.?

With a smart marketing plan, though, healthcare SaaS businesses can advance their outreach to their ideal audience,? making it easier for healthcare providers to get the tools they need from them. In turn, both doctors and patients can enjoy the perks of tech that actually works.

A Helping Hand for Healthcare Practices

Our client is a cloud-based software company dedicated to making healthcare management easier for practices across the U.S. They offer HIPAA-compliant solutions, ensuring everything runs smoothly and securely. With their Software as a Service (SaaS) platform, they simplify day-to-day operations and keep practices compliant with healthcare regulations. Basically, they take care of the tech, so healthcare workers can focus on patient care.

The Visibility Struggle

Just like everybody else, they need help with marketing, regardless of their top-notch products. The healthcare tech space is already full of big competitors, and standing out felt nearly impossible.

They wanted to promote two key tools: their ePrescribing and automated insurance verification software. These tools were designed to make healthcare management easier and more compliant. But despite how essential these tools were, their limited marketing efforts held them back.

They needed a partner to help boost their visibility and bring more attention to their innovative solutions. Enter Callbox.

Turning Traffic Into Leads

Callbox knew that getting noticed meant more than just driving traffic. They needed real engagement. So, Callbox got to work, setting up a multi-channel strategy to handle all those website chats and form submissions efficiently. This way, they turned it into qualified leads and started real conversations that helped them stay visible in their customer's minds.

Each interaction was a chance to highlight the value of the client’s digital healthcare tools, and Callbox made sure not a single opportunity slipped by. The result is higher conversion rates and a major boost to the client’s inbound strategy.

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Real Results in Record Time

Callbox made things happen. At first, the client only signed up for a two-seater Strategic Business Planning (SBP) program. But the campaign went so well, that they couldn’t resist adding two more seats, doubling their commitment.

In 14 months, they helped the client land 694 sales appointments and drum up 802 marketing-qualified leads. On top of that, their social media engagement took off too, gaining over 10,000 new connections.

Right Strategy, Right Partner

This story is proof that a solid marketing strategy can really set you apart. They teamed up with Callbox, unknowingly that they were set to improve their visibility and made their solution a must-have for practices all over the US.?

With the right strategy in place, there’s no limit to what a company can achieve, no matter how competitive the market!