S3 E1 - It Pays Off Big When You Make Your Customer The Hero - The DooDoo Diva Hosts Kerry Siggins
Suzan Marie Chin-Taylor
Helping Wastewater Industry Contractors and Manufacturers Utilize Digital Marketing & PR to Increase Sales, Visibility and Opportunities | Author, Keynote Speaker and Host of the DooDoo Diva’s Smells Like Money Podcast
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The DooDoo Diva's Smells Like Money Podcast - Newsletter
Season 3 Episode 1 - July 6th, 2022
It Pays Off Big When You Make Your Customer The Hero - with Kerry Siggins
Today on The DooDoo Diva's Smells Like Money Podcast, Kerry Siggins, CEO of Stone Age Tools, speaks on how you can make your customers the 'hero' in your marketing strategy. For Kerry, crafting the kind of marketing that withstands time should focus heavily on the customer. Kerry explains the three things they include when telling stories that hook customers and the tips and tricks that help one understand their customers better
This episode covers:
? You're not the hero of the story; your customers are
? An excellent digital marketing strategy
? The three things to include in your storytelling
? Look at your marketing through the lens of everyone outside
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About Kerry Siggins:
Kerry Siggins is the CEO of StoneAge, Inc., a global leader in designing and manufacturing high-pressure waterblasting and sewer cleaning tools and equipment used in the industrial cleaning industry. StoneAge sells and supports its products throughout the world and has over 170 dealers in 45 countries. She is also the Vice President of the Waterjet Technology Association (WJTA).
Kerry joined StoneAge in January of 2007 as the Director of Operations. In 2009, she was named CEO by StoneAge's Board of Directors and had since led the company in building a robust global presence resulting in double-digit growth year over year. She recently acquired Breadware, an Internet of Things (IoT) product development firm based in Reno, NV.?
Connect with Kerry Siggins on:
Website: https://www.stoneagetools.com/
FREE DIY DIGITAL MARKETING GAME CHANGER CONSULT
FOR WASTEWATER INDUSTRY PROS
Knowing how to create trust with digital marketing
One-on-one sales calls and cold prospecting can work, but there’s only so much you can do when there’s only 24 hours in a day. With the right digital marketing know-how and game plan, you could reach thousands simultaneously…
Want to know how??
Book A Free DIY Digital Marketing Game Changer Consult with me, The DooDoo Diva.
Join Me As an Expert
As an Industry expert, if you would like to be considered as a guest on the show, email me at?guest@smellslikemoneymedia.com?and tell us a little about yourself and the topics you would like to talk about. You can also book a short meeting with me using?https://calendly.com/thetuitgroup/be-a-podcast-guest
So till we meet again, A big shoutout to all my Industry friends and those who will be -?You Are My SuperHeroes.
The DooDoo Diva -Suzan Chin Taylor
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Keeping wastewater workers healthy is our mission. Jet / CCTV operators work around numerous pathogens known to be dangerous to human health. The cost of sickness is very expensive; we can help reduce the risk.
2 å¹´That will be a great interview! I love Kerry. She has a lot of great insight to share in business and life.