S?strene Grene and IMPACT Extend won Rambukken 2023 1st Party Data award

S?strene Grene and IMPACT Extend won Rambukken 2023 1st Party Data award

Our dedicated collaboration and exceptional teamwork between S?strene Grene, IMPACT Extend, and our friends at Relewise have borne fruit, and we're both proud and humbled to share that we won Rambukken 2023 in the category: 1st Party Data. Together, we've relentlessly worked to continually enhance and refine S?strene Grene's 1st party data strategy, making it more robust and effective than ever before – and we couldn't be prouder to receive this recognition for all our hard work.

The results we achieved are:

  • Revenue lift: Revenue per email up 303%
  • Last-click attribution: ROI of 733% per email
  • Customer Lifetime Value: Increased by 197%
  • Returning customers: Increased by 142%
  • New customers: Increased by 9%
  • Basket size: Increased by 23%
  • Quality traffic: Increased by 36%
  • Time between purchases: Reduced by 3X
  • Email subscribers: 16% of unique online customers are email subscribers. In fact, they drive more than a quarter (26%) of all the brand’s online revenue
  • Internal efficiency: Employees spend less time on email flow creation
  • NPS: Up from 69 (2021) to 73 (2022).

Read more about our collaboration and work with 1st party data and the Rambukken 2023 award here →


Ladies, wine & design

At IMPACT Commerce, we are committed to creating a workplace that fosters diversity, inclusion, and equal rights for all. Not just because we recognise that diverse teams drive greater innovation and possess a broader skills set, benefitting our organisation, but also because it is simply the right thing to do.

That’s why we were both happy and proud to support women’s rights movement, Ladies, Wine & Design, by hosting their most recent event featuring the passionate and talented Cathrine Berendt, known as?@kvindekenddinstat on Instagram, as she delved into the state of gender equality in Denmark.?

Learn more here →


Five strategies for B2B companies to get more value from their customer data

Data. Many B2B companies are drowning in it, from the ever-growing number of channels and touchpoints they’re operating across. Yet, only a few are utilising this data strategically to solve their business challenges and drive growth.

In this article, we’ll explain how executives at B2B companies can leverage the customer data they already have to unlock better decision-making, enhanced customer experiences, and sustainable commercial growth across their organisations.?

Learn more here →


M?belkompagniet - Website migration without losing SEO ranking

When you build a new website or move an existing one to a new domain, it is absolutely crucial to consider SEO migration to prevent losses in website traffic, rankings, and conversions.

M?belkompagniet partnered with IMPACT Extend to ensure a smooth transition from its outdated platform to its new user-friendly platform powered by Shopify. The results? We ended up surpassing some of the existing SEO-rankings on, for example, keywords like ‘sovesofa (sofa bed)’, ‘rundt spisebord (round dining table)’ and ‘sofaer (sofas)’.?

Learn more here →


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