Ryan Serhant's 3 Tips To Close More Sales

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You may know Ryan Serhant from shows like Million Dollar Listing New York and Sell It Like Serhant, but the CEO and founder of SERHANT. has made a massive impact on the real estate industry (and beyond) due to his keen understanding of mindset, customer care, and the sales process. Here are three of his most valuable strategies for landing more clients, closing more sales, and overcoming any objections that occur along the way.

Success is about more than just today

We all experience down times and down days in our professional life, but we can never look at one bad day as being “the end”. As long as we are consistently having positive days, we should be able to overcome any bad day or bad deal in the long run. We must keep going when we experience our greatest challenges, as quitting is the only way to truly fail if we learn lessons along the journey.

Find commonalities with our clients

Making an emotional connection with current or prospective clients does not need to be overly difficult. Our relationship should start with finding one thing we have in common and then grow from there. Take a positive approach and don’t look at other people as being strangers, look at them as potential clients or even friends. When we are more interested than interesting, we learn how we can best provide value to others, personally or professionally.

Don’t be afraid to keep asking

One of the most common reasons that people will say “no” is simply due to not wanting to commit to an idea, product, service, or solution. Saying “no” is the easiest option for them. However, an objection does not need to be the end of our interaction, we can take it as an additional opportunity to provide value in new ways and begin to shift their perspective to one that is aligned with ours. By asking more questions and exploring the real reason that someone says “no”, we will also learn more about how to formulate our pitch to mitigate future objections.