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Courtesy of @divadsanders

Branding used to be an asset only held by the biggest companies with the biggest marketing budgets ??

With the advent of social media, the playing field is as equal as it’s ever been.?

Your personality, beliefs, thoughts on the most obscure subjects can reach a community of people who connect with it.

You can build an audience being yourself ??

In today’s world, your reputation almost certainly will proceed you.

And the way other people talk about you when you’re not in the room is ?branding?.?

Whether they think good things or bad, it’s based on your personal characteristics, behavior, lifestyle, how you dress, what you talk about, everything that’s you ???♂?

Everybody is a brand.

The next step is learning how to leverage that into opportunities that can get you closer to the things you’re passionate about.?

WHAT IS A PERSONAL BRAND?

Simply put, it's how people speak about you when you're not in the room.

What most don't realize is that we all have a personal brand.

Whether we are on social media, own a business or not, everyone is a brand.

When you meet someone for the first time, there is an initial feeling. And off of that, your reputation is built.

In branding and business, your reputation is everything.

The power of personal branding came heavily in to play during February 2018, with Kylie Jenner's tweet declaring she was done with the social app "Snapchat"

HOW DID IT EFFECT SNAPCHAT?

Post-tweet, Snapchat's stock fell over 6% throughout the day. That adds up to a roughly $1.5 billion loss in market value.

THAT'S THE ULTIMATE POWER OF PERSONAL BRANDING

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