Running a Thriving Aesthetic Practice: What Works & What Doesn’t
EPISODE 225
Running a Thriving Aesthetic Practice: What Works & What Doesn’t
Dr. Lauren Umstattd didn’t take a straight path to becoming a facial plastic surgeon. Before she ever held a scalpel, she was a Division 1 gymnast, training for hours every day, perfecting her technique, and learning how to handle high-pressure situations.
That discipline and precision would later shape her career in aesthetic medicine. Today, she is one of the few female facial plastic surgeons in the Midwest, known for her expertise in facial rejuvenation and her patient-first approach.
But success didn’t come overnight.
Like many aesthetic practice owners, she had to figure out how to turn surgical skills into a thriving business. She learned the hard way that being a great surgeon wasn’t enough—she also had to become a business leader, a mentor to her team, and a trusted advisor to her patients.
What did she learn along the way?
In this week’s Business of Aesthetics podcast episode, Dr. Umstattd opens up about:
Running an aesthetic practice is more than just performing great procedures—it also means making the right hiring decisions to support your growth, managing patient expectations to ensure satisfaction, and navigating the business side of aesthetics, which can often feel overwhelming.
Dr. Umstattd shares what worked, what didn’t, and what she would do differently if she could start over. If you want real, practical advice on growing a successful aesthetic practice—this episode is for you.
One of the most powerful moments in this episode is Dana’s story about a woman battling depression who was prescribed Botox by her doctor. But what Dana offered was much more than a treatment. Through empathy and deep listening, she helped this patient rediscover herself—proving that true transformation goes far beyond the surface. That’s what sets exceptional practices apart. Patients feel the difference. It’s in the way your team connects with them, the trust they build, and the care that extends beyond the appointment. And when they experience that kind of authenticity, they stay, they refer, and they share their experience with others in person and online.
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P.S. If you’ve ever felt the weight of running a practice while trying to provide top-level patient care, you’re not alone. This episode will give you insights to help you navigate it all.
The Business of Aesthetics