Running Thoughts Vol. 1

Hi everyone.?Welcome to Volume 1.

Most of the business strategy sessions I have with myself are during or after a long run. This newsletter is a place where I put my scattered thoughts to paper.

Go To Market Strategy

I met up with a Scott Vaughan a few months ago and we talked about GTM strategies. While I took as many mental notes as possible, I left feeling like I had just been given a pound of wisdom but could only remember an ounce. Interesting analogy, I know. Experiencing some writer's block while writing this…

I found an article that he wrote shortly after our meeting and it summarized our conversation perfectly and also added a lot more detail.?It lead me to another article he wrote that gave even more color. Anyone in business, from C-Level to BDR, would find this stuff useful. I won’t do you a disservice by trying to summarize the main points, but my three top takeaways are:

1.????B2B buyers do most of their research before engaging a sales team. I think this has augmented the role of a sales team from what it used to be

2.????Must shift from “Push” to “Pull” marketing to let buyers define their evaluation process

3.????How can you create “moments” for the buyer? Creating experiences for the buyer will make them more likely to associate you with the person/solution to solve their problem. Use storytelling!

Take a few minutes to read them here:

Article 1

Article 2

Linkedin Arbitrage

I’m going to assume you know who Gary Vaynerchuk is.?If you don’t, you’re probably not on social media. He has a ridiculous track record for predicting how various technologies and social media will impact business in the future, so I usually lean into what he says about this sort of stuff.?

What platform presents the biggest opportunity to receive outsized returns on ad spend? LinkedIn. This was a 35 minute keynote and I'm still figuring out how to embed video clip from my drive into a LinkedIn article, so go to the video below and watch minute 8:28-11:28 to see what I'm talking about.

LinkedIn Marketing Suggestions by LinkedIn

Gary's talk led me down a rabit hole of figuring out how to do ads on Linkedin. I found a really good article that LinkedIn produced that talks about the different ads you can create on the platform, when you should use them, the type of content to create, and who it will resonate with.?Obviously, they share this so you ultimately spend more money on their platform, but I think it has some good data-backed information.?I couldn’t find the link to the actual article, so below are my notes that I use as a quick reference.

***Just kidding. I can't figure out how to include a downloadable PDF in Linkedin articles. DM me and I will send them to you. ***

I’m trying to keep these short and sweet. Hope you found it valuable and that you can reference in the future. I need to get outside and get rid of this brain fog. Time for a run. Subscribe to my newsletter that I plan to release biweekly.