Running to Stand Still

Running to Stand Still

One of my favorite bands when I was growing up was U2. I must have seen them live at least ten times over the years. I recently read the backstory to their song, “Running to Stand Still,” and was fascinated by what I found out.

Bono, the lead singer, asked his brother how his struggling business was going, and he replied, “It’s like running to stand still.” Interesting...

In business, we often work hard to get somewhere, only to find that we are just treading water and not really going anywhere. We get so focused on managing the details that we get consumed with staying afloat, never moving forward, and often… feeling like we are falling behind.

Well, that’s no good. More than likely, you are in business because you want to move forward, meet goals, and achieve new levels of success. Right?

One of the biggest obstacles for entrepreneurs to overcome is consistently getting clients. In some ways, it feels like we are the jungle cat always hunting for our next meal. We are always chasing after what we need to survive.

Well, what if, instead, we came from an abundance mentality? Instead of chasing nourishment, we offered sustenance to others.

That’s where we shift from being the predator… to becoming “the watering hole” that everyone wants to come to.

As a coach, an entrepreneur, or a business leader, you have skills, gifts, knowledge, experience, and wisdom that are highly valuable to others. The more value you offer the world, the more people gravitate to you and see you as essential to their survival.

This comes with learning to express yourself so people can hear your message clearly, feel your passion and see your brilliance. I guarantee that people are looking for what you have right now. It’s just about learning how to become the source of sustenance that people are already seeking.

This is the kind of thing I love to help people with. If you’d like to switch it up and do less running, maybe it’s time for a conversation.


Be sure to check out my podcast,?The Virtual Campfire ?- here are some inspiring past episodes below!

Every challenge you face in your life is one step forward in developing resiliency. In this episode I am joined by Executive Adventurer?Charlotte Fowles ?to share her work in helping lost, frustrated, and confused corporate leaders redefine their purpose and passion. You won't want to miss hearing about the flashpoint that motivated her to make a change in her career and how her adventurous spirit became clear after learning to free dive and overcoming a fear of heights.


One of the most important aspects of a leader is to take full responsibility for things and acknowledge why you aren't progressing. In this episode, I spoke with?Amir Ghannad , founder of the leadership guidance company called the?Ghannad Group , author of?The Transformative Leader ,?and host of a podcast by the same name about transformative leadership and empathy. Listen in to discover how the difficult beginnings of Amir's life challenged him to take charge in order to create success.


Tony, I love U2 and did not realize the backstory was based on the business challenges of Bono's brother. Appreciate a goal of nourish versus hunt and agree that when you are truly in it for the reasons of improving the world versus the self-interest of finding the next paycheck, everything seems to magically follow and fall into place! Thanks and always enjoy your "Sparks of Inspiration."

Joseph Iannone

?? Creative impact-driven BDM | Trusted Source | Customer focused Solutions Provider

1 年

Excellent points Tony and with a clear and directional mission we are more inclined to keep a steady pace towards our moral and business related compass helping others and ourselves at the same time! ??

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