Running Longer Black Friday Promotions Without Hurting Your ROI

Hey there,?

Jamie here, with more insider tips to boost your Black Friday 2024 campaigns!??

Remember last week's deep dive into the new trends and consumer behaviours shaping this year’s Black Friday? We discussed why it's crucial to get a head start on your campaigns by late October.??

But will extending promotions hurt your ROI? Not if you play it smart by choosing the right sales promotions. Let’s have a look at how you can boost your Black Friday sales with campaigns that don’t compromise on profit margins.?

Cashback Promos: This is a win-win strategy. Shoppers get immediate value, and not everyone claims their cash back, making it a more profitable strategy than direct discounting. Check out our Cashback vs. Price Discount Calculator to see the difference for yourself!?

Gifts with Purchase:? Do you have overstocked products sitting in your warehouse? They could make the perfect freebie for a gift with purchase campaign.?This strategy helps you clear out old stock without cutting into profits or cutting prices. Just make sure your free gifts complement the main product and deliver genuine value to the customer.?

Exclusive Tip for Electronics and Home Appliances Brands: Choose promotions that boost your product's value and your brand's trust without cutting down prices, like buy-and-try or extended warranties. Buy-and-try promos let customers try out your tech or appliances at home risk-free, and extended warranties show them your products are built to last. These tactics make customers feel confident about their purchase. They encourage them to keep and cherish your product, reduce returns, and boost satisfaction.?

These promotional strategies will help you run longer Black Friday campaigns without hurting your bottom line.?

Ready to capture those early shoppers with impactful and profitable sales promotions? If you need a hand planning and managing your campaigns, you know where to find us!?

Until next time,?

Jamie?