Running a Hub Model: The Key to Efficiency, Trust, and Resilience

Operating a hub model from Lebanon to service GCC markets presents both unique challenges and opportunities. At its core, a hub model is about creating centralized systems that can serve multiple diverse markets, allowing you to scale operations efficiently and provide consistent value to clients. However, making this work requires strategic thinking in a few critical areas:

Identifying Efficiencies: Building the Right Processes

Efficiency is the backbone of any successful hub. To optimize operations across different markets, it’s crucial to develop processes that address both the basic and the complex. Begin with a solid foundation—clear workflows that outline roles, timelines, and responsibilities. These processes must be flexible enough to adapt to diverse client needs and robust to ensure consistency and quality across the board.

For more complex tasks, leverage technology. Implementing project management tools and automating routine tasks can save time and minimize errors. Regular check-ins and reviews keep processes agile, allowing swift adaptation to market demands and client expectations. Efficiency isn’t just about speed—it’s about creating repeatable and scalable models.

Building Trust with Clients: The Core of a Hub Model

Trust is the cornerstone of any client relationship, In a hub model, your clients are also the markets you manage within your company. Trust is earned when challenges arise, and that’s when processes for managing challenges come into play.

Strong quality control systems ensure you deliver the best product, even amid unexpected obstacles. But it's about more than just monitoring deliverables—it's about transparency. Clients appreciate honesty when things don't go as planned Open communication and a proactive approach to problem-solving can help diffuse tension and build long-lasting partnerships.

Flexibility and agility are equally important in dynamic markets. Clients need assurance that you can pivot when necessary, positioning you as a true partner in their business growth.

Harnessing Local Talent: Lebanon’s Competitive Advantage

Despite the challenges faced by Lebanon, its educational system remains one of its brightest assets. The country continues to produce a wealth of skilled professionals with a keen understanding of both global trends and regional needs. By tapping into this talent pool, agencies like ours have a competitive advantage.

Building a strong team in Lebanon begins with strategic recruitment. Career fairs, partnerships with top universities, and a well-established internship program are just some of the ways we engage with fresh graduates eager to make their mark. These young professionals bring fresh perspectives and a strong work ethic. By nurturing their growth, we help shape the next generation of talent in our industry.

Managing Crisis: The Art of Resilience

Operating a hub in a country like Lebanon necessitates readiness for crises, be it financial downturns or political upheaval. While it’s impossible to foresee every challenge, having a robust crisis management plan is crucial.

Business continuity is key, especially in volatile external environments. During times of financial strain or political instability, having strategies in place ensures that the agency continues to operate without compromising employee well-being or work quality. This includes investing in remote work infrastructure, maintaining open lines of communication, and providing support to your team during difficult times.

Each crisis also present opportunities to show resilience and adaptability. Clients value agencies that can weather storms with them and continue to deliver despite external pressures. Ultimately, how you manage a crisis reflects the strength and stability of your hub.

Catering to Gen Z: Lead with Empathy

When managing a hub in Lebanon or anywhere else, understanding and catering to Gen Z—the new generation entering the workforce—becomes essential. This cohort prioritizes values such as transparency, flexibility, and empathy. They seek employers who are not only profitable but also socially responsible and committed to their well-being.

Leading with empathy means fostering a work environment that acknowledges the complexities of modern life. Gen Z wants to feel valued and heard, so it's crucial to create a culture that supports their needs and aspirations.

Charting the Path Forward

Running a hub model balances efficiency, trust, resilience, and belief in local talent. It's about scalable systems, transparent client interactions, and a robust team of young professionals. Navigating uncertainty with resilience and empathy positions your agency as a trusted partner for clients and employees alike.

Dina El Houssainy, MBA - General Manager - Media, UM Beirut