Running Google Ads for generating leads and conversions involves several steps. Here's a basic guide to help you get started:

1. Define Your Goals:

Clearly outline your objectives. Are you looking for lead generation, sales, website visits, or brand awareness? Your campaign structure and targeting will depend on your goals.

2. Set Up Google Ads Account:

If you don't have a Google Ads account, create one by visiting the Google Ads website and following the signup process.

3. Keyword Research:

Identify relevant keywords related to your product or service. Use Google's Keyword Planner to find keywords with a balance of search volume and relevance to your business.

4. Create Compelling Ads:

Craft engaging ad copies that highlight your unique selling points and encourage users to take action. Include a clear call-to-action (CTA) in your ads.

5. Landing Page Optimization:

Ensure that your landing pages are optimized for conversions. The landing page should be relevant to the ad and have a clear and easy-to-fill lead capture form.

6. Set Budget and Bidding:

Define your daily or monthly budget. Choose a bidding strategy that aligns with your goals - whether it's maximizing clicks, conversions, or targeting a specific CPA (cost per acquisition).

7. Targeting:

Define your target audience. Google Ads offers various targeting options, including location targeting, demographic targeting, and audience targeting.

8. Ad Extensions:

Use ad extensions to provide additional information and encourage users to click. Common extensions include site link extensions, callout extensions, and structured snippet extensions.

9. Conversion Tracking:

Implement conversion tracking to measure the success of your campaigns. This involves adding a tracking code to your website or app to track specific actions (e.g., form submissions, purchases).

10. Monitoring and Optimization:

Regularly monitor your campaign performance. Adjust your bids, ad copies, and targeting based on the data you gather. A/B testing different ad variations can help identify the most effective elements.

11. Remarketing:

Consider setting up remarketing campaigns to target users who have visited your site but didn't convert. This can be an effective way to re-engage potential leads.

12. Analytics:

Integrate Google Analytics with your Google Ads account to get deeper insights into user behavior and campaign performance.

13. Compliance:

Ensure your ads comply with Google Ads policies to avoid any issues with ad approval or account suspension.

14. Review and Adjust:

Regularly review your campaign performance, analyze data, and make adjustments as needed to optimize for better results.

Remember, successful Google Ads campaigns often require ongoing monitoring and optimization. Keep refining your strategy based on performance data to achieve the best results.