Running an affiliate programme
Jason Hulott, SPLP
Helping B2B businesses grow through partnerships and innovative collaboration. Partnership Marketing Strategist | Published Author | SPLP | Historical Swordsman
Here are some tools to help you choose the right way to run an affiliate programme for your business. You don’t have to settle for one programme either – we have run multiple programmes for clients where they have used their own in house programme as well as an external network.
To start off, here is a list of potential resources to help you get a programme underway.
WordPress Sites
Shopify Sites
ECommerce Sites
Selling Digital Products – these have affiliate programme options built in
Affiliate Networks
Most of the affiliate networks are international, so will cover a few main markets such as US, UK, Europe, Australia. One thing we have noticed though, is multiple countries does attract multiple setup fees with some affiliate networks.
Run your own affiliate network
Go beyond just running an affiliate programme. If you have a target niche or set of clients in a given field, why not create your own affiliate network. There is software you can use to build a network. This will:
- Save time and effort
- Create a revenue stream for you and your clients
- Create loyalty – harder for them to move away from your core offerings if you also run their affiliate programme
- Focus on a core set of products or niche which will allow you to complete and add more clients
- Recruitment of affiliates becomes easier
- Creates a sellable asset in YOUR business
Hasoffers / Tune
GetCake
Summary
If you need any help putting together an affiliate programme for your business, please do let me know.