Run For Your ‘Live’ ????
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BookMyShow’s newbie live events business is almost back at pre-pandemic levels. Now, it needs to find profits.
From now until February, crowds will throng parks, stadiums, theatres, and other venues to attend musical performances, shop and eat, and entertain themselves.?
Big ticket concerts in India were so rare, Michael Jackson’s Mumbai concert in 1996 remains a landmark event for a generation of affluent Indians. When Bryan Adams first performed in 2004 in Delhi, people in the city rushed to the homes of mid-rise buildings nearby to get a glimpse of the performance.?
The reality is different today. We have the luxury of choosing between music festivals (and complaining about their lineup), and new venues such as Mumbai's glitzy NMACC are fast becoming centres of cultural events.
It's a good time to check-in on the health of the newer entrants into India's live business. Post-pandemic, how are they holding up? We look under the hood of ticketing firm BookMyShow's live business to understand how it landed on its feet.
To dig into BookMyShow Live's financials and how it has changed the way it is scaling up, head over to this link and read the full edition of The Impression - your weekly media primer.