Run a LinkedIn Paid Ad Campaign for the Cost of 2 Starbucks Coffees

Hey there! If you're eager to kickstart your inaugural LinkedIn campaign without breaking the bank, I've got some pre-game insights to share.

For those without a website or landing page, fear not! Carrd is here to make it a breeze to create your own, even if you're not tech-savvy. And guess what? You can start for free!

Ensuring your target audience grasps your message crystal clear is key. Consider whipping up a mind map to envision their potential reactions upon encountering your ads. Will they book an appointment via Calendly? Maybe peruse your website or hop over to your Facebook company page? Or perhaps they'll reach out directly on LinkedIn? Prepare your content in harmony with your buyer persona's preferences.

Precision is paramount for grabbing the right eyeballs at the right moment with the right offer. Understanding where they hang out, what they're into, what problems they face, and the causes they champion is crucial.

Oh, and by the way, ever considered incorporating a live chat? It could be a game-changer!

To whip up that mind map, draw inspiration from existing models.

The possibilities are endless.

Now, let's talk dollars and cents, always a tricky subject, isn't it? Manage the risk by setting daily or lifetime budget caps. Test the waters with A/B testing, starting with a modest $10 daily budget. Don't be swayed by a hefty follower count on your LinkedIn page; what matters is how many are active and align with your target audience.

Before diving into ad investments, nurture an authentic follower community organically. Utilize your personal profile to invite connections and ensure your recent posts offer valuable takeaways for your audience.

The ad format puzzle can be perplexing but start with what you've got—pictures, repurposed posts, or glowing testimonials from satisfied clients.

Feeling up for the challenge? Ready to dive in?

Curious about how my team and I can lend a hand?

Fear not! We'll craft 5 static image ads tailored to your needs, optimize audience targeting, and expertly steer your campaign from start to finish. Let's make your LinkedIn campaign a smashing success in English or in French!

#ads #LinkedIn #strategy