Rumble Doesn't Fumble
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
It's been a big week for livestreaming platforms as more creators announce their move to Kick and Rumble. Looking at the viewership, it looks like so far the strategy of acquiring big streamers is working.
Reed of the Week
A few weeks ago we wrote about new streaming platforms for creators wanting to livestream. After looking at the Kai ‘N Speed Show numbers it’s clear that Rumble is more than viable. The duo’s first stream saw 133,000 concurrent viewers at peak, and 4,000,000 views in total.
Kai and Speed exploded in 2022, winning awards and becoming some of the biggest streamers on Twitch and YouTube. While they each rose to relevance as solo acts, they’re now capitalizing on big collaborations at the height of their popularity.
We’ve been seeing a lot of collabs in the creator space, KSI and Logan Paul’s Prime, Aphmau and Unspeakable teaming up on JuiceBlox, and David Beckham and Shaq joining forces under the same studio to name a few. Joint ventures - with real ownership and long-term incentives for the creators involved - continue to prove to be an excellent use of time and cultural relevance for artists in our industry. Excited for episode 2 of the show, as long as it doesn’t crash the site again.
Creator News
The latest creator play in “Chick”-and-mortar, am I right?
Certified Producer Boy.
Dana White will soon announce UFC 289: Janko vs. Paul.
Can't Miss Clips
领英推荐
Dropping Twitch off for good.
Property damage abound at CrunchLabs summer offering.
Aspiration is a powerful thing.
Business & Entrepreneurship
Serial, now hosted by Joe Rogan.
Time to learn 33% more for my dollar.
As long as they don’t touch my ESPN/Disney+/Hulu bundle.
Jobs
London based Close-Up Illusionist
1 年Note to me: I tried to go through this for my own YouTube learning efforts, Raza :)
Decades of Digital Marketing Results - 5m+ Managed
1 年500 million for 3 projects is the Netflix offer I would accept?
Marketing 360 | Business Intelligence | Digital Transformation | Automation | Commercial Planning | International Experience | Citizen Developer
1 年Hi Reed. I don't know if this is the right channel for this request but I would like to ask you if you could make a video about the management process evolution for a YouTuber since it starts his small channel where everything is done by the same creator to the important milestones where you have to start considering to hire an editor, a production team, an communication agency, start to think on outsource certain tasks or processes of the business, etc. It would be great to have your opinion on when and how this should happen. Cheers! Big fan here!
Marketing Expert & StoryBrand Guide | Founder @SeanGarnerConsulting | Entrepreneur | Thought Leader | Sales Funnels | SEO | Social Media
1 年I love these newsletters! So helpful to keep up with the creator space
Rumble looks pretty awesome -- signed up. Cool to see digital media ppl opening, of all things, restaurants lol. Great insights all over the place, but the lead is a good one. Love the integration of live and I can't believe how fast you can navigate so much content (at least on a pc). Great share