The Rules of Persuasion... Without Manipulation
Edouard Cottin
"The Hard Stuff is The Soft Stuff" ?? Accompanying Leaders and Teams to Move Forward ?? Executive and Team Coaching ?? Supporting High-Stakes Leadership Transitions ?? Certified Executive Coach HEC Paris
Discover this stunning 6mn video...
On May 1st, 1969, Mr Rogers, host of "Neighborhood ", a US public television educative program for kids, addressed the Senate subcommittee to defend the $20 million funding for Public Broadcasting Service, which was at high risk to be cut.
John Pastore, the Senator from Rhode Island who led the hearing, had never seen nor heard of Mr. Rogers’ television show.
It took Mr. Rogers just six minutes to turn the harsh Senator into an advocate of his cause and get the $20 millions secured...
Here are the 5 main take-aways of the rules of persuasion, without manipulation:
# Make sure you have a topic you strongly believe in: ideally Your Purpose.
# Use authentic storytelling to connect with your audience
# Trigger emotions by speaking to the inner child we all have deep inside
#Adopt a genuine posture, just in tune with your personality
# Do not think that persuasion skills only belong to extraverts...
Chapeau! Mr Rogers...
If it speaks to you and you want to spread the message: please Like, Comment & Share
KLG Sourcing/; Communications across all platforms; original content
6 年Interesting.? Insightful!? Cheers..
Head of HR at Renata PLC leading HR division with SHRM-SCP expertise
6 年Amazing one, thanks a lot for sharing