Rules are important but not the most important…

If > then

Search engines in online stores engage users whose willingness to buy is higher than that of other customers. This is reason enough to take a closer look at all the possibilities offered by an AI-supported search engine combined with features customizing its performance in a specific

e-commerce. One of the more interesting is the "if > then" rules. Thanks to them, it is possible to influence the query itself addressed to the search engine and the list of offers (products or services) presented in the response.

Here are the rules we can use when building advanced marketing scenarios:

• Replace the query
• Replace a word in the query
• Remove a word from the query
• Promote an item within the results
• Hide item
• Filter the query results
• Return no results
• Sort the query results
• Return custom data

Are you interested in this topic; do you want to learn how to use Synerise smarter? Join us at the next Inspiration Session!

(Un)lucky number

searching users are more likely to convert than regular ones

Use (This) Case

An old Chinese adage says...

"It is not important to search, but to know what you want to find."

~Yì píng pí jiu

Are you looking for an idea for new scenarios, do you want to improve existing ones, or do you need an impulse to know what and where to look for? The Inspirations newsletter is a supplement to the Synerise Inspirations Sessions prepared exclusively for Clients and Partners. In this open to everyone form, we invite you to the world of digital marketing in which AI plays the leading role.

Business Value Services Director,?Dominik Krolikowski