The best rule for success

There are dozens of rules for business. A quick search will uncover everything from never run out of cash, to hire the right people, and put your customer first to focus your marketing message.?

But there is one rule that everyone forgets, which is that first,?you need to go back to the vision.?When anxious, for example about the outcomes of the election and its impact on you and your business… rule number one applies.

Before you sit down to tackle your cash flow problem or place that job advert before you jump in to manage your customer relations or write your marketing message, rule number one applies.?It’s the one rule everyone forgets when they feel overwhelmed – either by a massive opportunity or by a disaster, when deep in a crisis and waking at night with excitement!

The answer is not to focus on the technicality of the problem.??

The answer is to first take a moment to?revisit the vision statement. Immerse yourself in the big picture goals and intentions and recharge our energy, reinspire our actions and focus the direction.?With too much on our mind, we can get off track and lose sight of where we are going or why. In times of stress, we can get lost in the heavy seas of challenge and struggle.?

Confusion in the form of insecurity, depression or lack of confidence is an invitation to revisit the vision. It’s an invitation to?remind ourselves where we are going and why.?This week is a reminder for us all of the rule everyone forgets. It’s a reminder that everything gets better when you remember to polish the vision.?

#FearlessLeaders #Vision #BusinessTips

Read last week "The simple guide to selling"...

Each week I receive heartwarming emails in response to my weekly greeting. Your words also serve to inspire others along their journey of transformation. If this helped you too, I'd love to hear - simply reply to this email. As always, let me know if you'd prefer to remain anonymous. Here is a snapshot:

"Excellent article, one that I can buy without hesitation.?Having spent a lifetime in the retail sales industry, people are astounded when I say that 'I have never sold anything to anyone.' People buy from me.?To quote you, 'Selling is finding people?who are?waiting for us to make their day.'?People will not hesitate to buy if they perceive benefit or value in your offering.?Feeling good about their purchase and trusting the seller is a deal breaker.?You have summarised the secret of good selling and I could share many long winded examples of past experiences but your article?covers all."? – Mike P

"Thank you Cathy, for being the angel sent by God. The entrepreneur journey gets so tough at times and we need that helping hand like yours. Forever grateful to have crossed your path." – Gina

"Hi Catherine.?Trust you you are well, thanks for the inspiring information as always. I really appreciate it so much."?- ?Wilson

Thank you for reading my #weeklygreeting . Each Monday I write a blog with inspiration and tips for business and life.?To join my network please 'Follow' me, or hop on and take a look at my past articles here .

About?Catherine Wijnberg

Catherine Wijnberg is a powerful advocate for change, for entrepreneurs, for Africa and the planet.

She is the Director and Founder of Fetola , the leading provider of world-class entrepreneurial support programmes for South African entrepreneurs, building businesses that last through scalable solutions that deliver social, environmental and economic impact.