Rugged Flexibility
Kurt A. David
Keynote & Workshop Speaker | CHANGE CHAMPION that speaks on the topic of Leading Change, Communicating Change, and How to Change | Both C-Suite & Entry Level Workers can Benefit | TV & Radio Personality
In Spencer Johnson's best-selling book - Who Moved My Cheese there is a statement that states, "If you don't change, you could become extinct."
Recent history proves this statement true with businesses that have become extinct like Kodak, Blockbuster, and Rite Aid to only name a few.
Change can be hard for a business, but becoming extinct can be harder.
In Brad Stulberg's acclaimed book - Master of Change he introduces the idea of "Rugged Flexibility."
Stulberg explains that every company has certain central features that make them what they are, and he does not recommend changing those central features but adapting them during the change process.
Like an electrical wire, there are features to that wire that do not change, however, it is flexible and adapts when the need arrives.
So when contemplating change, identify your central features and consider the adaption of those features without totally losing them.
This will become your 'Rugged Flexibility.'
Find out more about our Change Like a Champion keynotes and workshops at: Transforming Change with Champion Insights
Author, Professor, and Co-Founder at The Growth Equation: where the world's best go for ideas and practices on sustainable excellence and success.
7 个月Thanks for writing this up, Kurt! Glad you found Master of Change resonant!
NHL - 1st Round Pick - Los Angeles Kings, Award-Winning Author, Broadcast Show Host. Thank-you to the Kings, Sabres Oilers, Canucks and Penguins
7 个月Thanks, Kurt. Awesome. Spencer has another great book called YES or NO, The Guide to Making Better Decisions. Phenomenal as well.
Crafter of Stories, Consultant to Humans, Agent of Change
7 个月Great article Kurt A. David. Every organization is somewhere in along the Cycle of Change Continuum. I have always appreciated the tech industry approach, where they design in their own obsolescence, knowing full well every few years they will have new products and processes.
Strategic Communication Management, Motivation, Consulting, Branding, Digital Marketing, Crisis Management, Change Management; Executive Coaching; Inclusive Pluralism; Generational Responsibility, “Theatre Rat”
7 个月Excellent explanation Kurt A. David I once had an early mentor tell me: “You can’t score today’s ball games on yesterday‘s home runs.” The wire analogy is perfect to identify core values and continuously adjusting to constantly changing context and environment. ????????