RUBIO LIVES WITHOUT REGRETS
RUBIO?LIVES WITHOUT REGRETS
IN?NEW SINGLE “SHOUGANAI”
First Single Off Her Upcoming Project
“Las Voces del Jacaranda”
Listen & Watch Here
“[Rubio] is versatile, leaning into cool darkness and existentialism”- Rolling Stone
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“…is an electro-trap earworm, elevated by out-of-the-box production choices and [Rubio’s] hypnotizing vocals.”?- LadyGunn
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“She finds in music the magic of living things again and the emotion of being alive…experiencing what fills her with happiness” - InStyle MX
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Los Angeles, CA (August 30th, 2024) - ?Rubio, the artistic experiment of renowned Chilean artist, multi-instrumentalist and producer Francisca Straube, releases new single “SHOUGANAI” via FAMA Collective. The introspective lyrics over an electronic base encapsulate the new world Rubio is creating, alongside a fresh hyper-pop sound and cutting-edge visuals. “SHOUGANAI” is the first single off the two-track project, “Las Voces del Jacaranda,”?coming this fall.
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While the?Japanese term “SHOUGANAI” doesn’t have an exact translation, it can be compared to the phrase, “it is what it is”, a reminder that many things cannot be controlled. With that state of mind, Rubio?wrote a song that dives into memories of a former tumultuous relationship, expressing the duality of enjoying something while you have it, regardless of the negative impact it may bring later.?“It has to do with the idea of destiny and encourages us to accept that things are out of our control. Worrying will not prevent bad things from happening, you will only stop enjoying the good ones. So why worry? We just have to realize that it wasn't our fault and move on without regrets,”?shares Rubio.
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The immersive video was directed by Germán Tejada?and shot in Mexico City. Emotions are high as we follow?Rubio?while she steps into an unrestrained relationship led by impulse. The video shows the effects left by such a frenetic lifestyle and how a toxic love affair can leave you wounded. Rubio?added, “the video for ‘SHOUGANAI’ plays with a cathartic aggressiveness I had never experimented with. The lyrics in this song are incredibly direct, and we wanted to make a video that outwardly captured the suffering that occurs in a toxic relationship. Rubio is usually deep and existential, using nature and animals to represent other things, but for the first time I elaborated on something tangible, and we were happy with the result.”
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In the past few months, Rubio?was on the road performing on her Venus & Blue Tour?throughout US & Latin America, including stops at Outside Lands Festival in San Francisco, CA, and Festival Hera in Mexico City. Don’s miss her show on December 4th at The Lunario in Mexico City, Tickets and more information here.?More news and new music from Rubio?coming soon!
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