RTFM?

Users do not read our perfect documentation. They are so St...! We invested so much in documenting every aspect of our new device, application, or service, how could they not read it? Why do they call our support if the answer is right there, in the Manual? Why do they return the product, cancel, or do not renew their subscription?

Not even a day passing by without me hearing this from various people across the board. We're all familiar with such sayings.

Me, like many other users, expect "the thing" to at least have the core functionality working without the need to follow cumbersome commands, menus and to jump back and forth between tabs to set it up.

READ this short post and WATCH the video on disruptive technologies, confused users, support, and success.

Look for the RTFM irony... ;-)