Indian Society of Advertisers’ new charter, Rajesh Sareen’s big move, and must-see campaigns of the week.
Crucial to develop clear, accessible information and persuasive messaging: Shreegopal Kabra on RR Kabel’s new campaign
In MediaBrief’s exclusive, RR Kabel Limited MD Shreegopal Kabra discusses the #FireSeJyaadaJaanleva campaign, emphasizing the risks of toxic smoke during fires and the safety features of their FIREX LS0H-EBXL wires. Kabra outlines marketing strategies, Akshay Kumar's role, and future initiatives to promote home safety.
Campaigns We Like | The week’s standout campaigns by WeWork, IKEA, Tata Tea Gold, others
This week’s festive campaigns see Vinod Cookware India Pvt Ltd. , WeWork India , Tirupati Edible Oils, 宜家 , Manappuram Finance Limited , Tata Tea Gold, Vim, and Motul India leading the charge. From innovative cooking solutions to sleep essentials, gold loans to quirky music videos, these brands creatively capture the essence of Ganesh Chaturthi celebrations.
Sunil Agarwal Debosmita Majumder N.K. Proteins Pvt Ltd Bhavna Shah Shaileen Patel Anna Ohlin PRAVIN SUTAR V.P. Nandakumar Tata Consumer Products Puneet Das Kishore Subramanian 联合利华 Ashwini Rao Nagendra Pai Preetam Goswami Sameet Ali Soni
Rajesh Sareen joins Zee Media as Chief Revenue Officer to drive growth across platforms
Zee Media Corporation Limited appoints Rajesh Sareen as Chief Revenue Officer. With over 20 years of experience in media sales and business development, Sareen will focus on expanding revenue streams across Zee Media’s TV, digital, and print platforms. He will report to CEO Karan Abhishek Singh.
Prachi Kaushik of Signify on navigating PR, Communications, and emerging industry trends
In Mediabrief.com ’s exclusive CommsBrief series, Prachi Kaushik , PR and Integrated Communications Lead at Signify , shares insights into her career journey, dominant industry trends like AI and CSR, and the value of teamwork. She reflects on the evolution of PR and the adrenaline of executing impactful campaigns.
Havells celebrates Ganesh Chaturthi with ‘Safety Cha Deva’ campaign
Havells India Ltd ’s "Safety Cha Deva" campaign blends tradition with innovation, featuring a Ganesh idol made from 45,000 meters of flame-retardant wires. Through OOH placements in Mumbai and Pune, the campaign promotes electrical safety, emphasizing Havells’ commitment to protecting homes during the festive season.
Suchi Jain and Jacob Joseph on balancing AI-driven personalization with data privacy
In a Mediabrief.com exclusive, Suchi Jain of Madison Digital and Jacob Joseph of CleverTap discuss the importance of balancing personalized marketing with data privacy. They highlight the role of first-party data, ethical AI use, and evolving regulations like GDPR in fostering trust while delivering tailored experiences.
Rajesh Sinha, Founder of Fulcrum Digital, on disrupting business growth on MVP – The Master’s Voice
In this episode of MVP – The Master’s Voice Podcast, Rajesh Sinha , Founder and Chairman of Fulcrum Digital Inc , shares insights on driving exponential business growth through digital transformation. He also discusses his book, Digital Operating Model, offering strategies for future-ready business success.
Angela Zepeda is Global Head of Marketing for X
Angela Zepeda , former Hyundai CMO, has been appointed as the Global Head of Marketing at X (formerly Twitter). With over 25 years of experience, she brings extensive expertise in consumer-centric digital marketing. CEO Linda Yaccarino welcomed Zepeda, praising her leadership and global brand-building skills.
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Munish Vig and Vikram Gunjal on UpUrFit’s vision to revolutionize India’s sports and fitness market
In a Mediabrief.com exclusive, UpUrFit Co-founders MUNISH VIG and Vikram Gunjal share their vision to revolutionize sports and fitness in India. They discuss unique product innovations, partnerships with football clubs, and plans to help athletes and fitness enthusiasts overcome performance barriers.
Behind the Brand: How Allyson Felix changed the game for women everywhere with Saysh
Allyson Felix , with 11 Olympic medals, is a trailblazer in both athletics and women's rights. After facing discrimination during her pregnancy, she left Nike to launch Saysh , a brand that empowers female athletes. Her journey symbolizes resilience, breaking barriers, and standing up for fairness.
Wes Felix Darren Breedveld Gemma Colón Jamila Williams
24% surge in viewership in fourth week of Kaun Banega Crorepati, reaches 20 GRPs
Sony Entertainment Television’s Kaun Banega Crorepati Season 16 has seen a 24% boost in viewership and an 18% growth in TVR. Highlights include an Olympics-special episode with Manu Bhaker and Aman Sehrawat, and a touching feature on Banti Vadiva from Madhya Pradesh, both scoring 1.3 TVR. The season honors exceptional individuals from diverse backgrounds.
Gaurav Banerjee Aditya Mehta Nachiket Pantvaidya Vaishali Sharma Tushar Shah Manu Wadhwa Sandeep Mehrotra Ritesh Khosla Mihir Sanghvi Udayan Shukla Sony Pictures Networks India
Vivek Srivastava named EVP and Business Head for JioCinema Hindi Entertainment
Vivek Srivastava , ex-Head of Growth at Prime Video India, has been appointed EVP and Business Head – JioCinema Hindi Entertainment at Viacom18 Media Private Limited . He returns to the company after a decade, having previously held senior roles at Times Network and Viacom18. Srivastava’s career also includes positions at TAM Media Research and IMRB International.
Hemant Kabra talks BGauss Electric’s Growth, EV Innovations, and future plans in MediaBrief Exclusive
Hemant Kabra, Founder of BGAUSS Electric, discusses the brand's journey, innovations like the RUV 350, and the evolving EV market in India. He highlights BGauss’s commitment to quality, plans for expanding its product lineup, and strategies for boosting EV adoption and market reach.
The Indian Society of Advertisers rolls out ISA Media Charter to strengthen digital advertising ecosystem
The Indian Society of Advertisers (ISA) unveiled its Media Charter, introducing playbooks on Brand Safety, Viewability, Ad Fraud, and First-Party Data. Chairman Sunil Kataria emphasized its role in fostering transparency and collaboration in digital advertising. The initiative aims to enhance trust and improve practices across the industry.
FLAME University’s Shamit Shrivastav, Muskan Chandwani, Shivani Pandey on Corporate Entrepreneurship as a new career avenue for MBA graduates
Shamit Shrivastav and FLAME University students Muskan Chandwani and Shivani Pandey explore corporate entrepreneurship as a viable career path for MBA graduates. They highlight how this field blends corporate stability with entrepreneurial innovation, offering unique growth opportunities.
Sona Mazumdar of Ampverse DMI: We aim to raise awareness about Esports as a growing career path
Sona Mazumdar of Ampverse DMI discusses their strategic partnership with DMI Finance, emphasizing its impact on esports and gaming. She highlights Ampverse’s innovative approach, key marketing strategies, and upcoming trends in the Indian gaming sector. Mazumdar also details plans for expanding College Rivals and community building.
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