A Royal Refresh

King Richard’s Faire (KRF) has been operating as New England’s largest and longest-running renaissance fair for over forty years. KRF’s operating team approached 5 Horizons with the goal of revamping and refreshing their marketing and sales strategies to include more digital campaigns.

Our team familiarized themselves with KRF’s previous marketing approach, including their past advertisements with broadcast TV, newspapers, and billboards. Leaning on our experience with digital advertising, we presented the KRF team with a fleet of digital materials and opportunities.

Our efforts included:?

• Updating digital and print asset quality
• Improving and expanding brand visibility
• Investing in cross-platform social media advertising campaigns
• Shifting the marketing focus to prioritize digital ads
• Expanding online ticket sales

By diversifying their marketing approach and updating their design assets to include a mix of digital and traditional ad campaigns to grow their audience and increase ticket sale, King Richard’s Faire has seen two of their most profitable years yet.

Learn how we did it by reading the full article on our website.