Royal Family of Abu Dhabi makes strategic investment in Beyoung, ITC eyes Peak XV's 47% stake in Prataap Snacks, Your startup, your dream and more!

Royal Family of Abu Dhabi makes strategic investment in Beyoung, ITC eyes Peak XV's 47% stake in Prataap Snacks, Your startup, your dream and more!

In our thirty-sixth D2C Insider edition, explore Royal Family of Abu Dhabi makes strategic investment in Beyoung, ITC eyes Peak XV's 47% stake in Prataap Snacks, Good copy matters and more!

Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s thirty-sixth edition you'll see:

Royal Family of Abu Dhabi makes strategic investment in Beyoung, to expand domestic and global presence

Beyoung, a top Indian fashion brand, has received a strategic investment from the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. This investment will fuel Beyoung's global expansion, including plans to launch over 300 stores worldwide in the next three years. The founders express gratitude for the opportunity and aim to innovate while providing high-quality, affordable clothing.

Read More!

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ITC eyes Peak XVs 47% stake in Prataap Snacks; PE funds involved.

Buyout funds TA Associates, Apax, and KKR are being considered by Peak XV to exit its 13-year investment in Prataap Snacks, following failed talks with Haldiram’s. ITC eyes a 47% stake in Prataap. Prataap shares surged 13.78% to Rs 1,336.40 on BSE, nearing their 52-week high.

The company reported double-digit profits in December. Deutsche Bank is facilitating the sale, which may trigger an open offer for an additional 26% of the company.

Read More!



Amit Khatri , Co-Founder at Noise, provides insightful advice on LinkedIn regarding the importance of building the right team for your startup. He uses the metaphor of a rocket ship to illustrate the significance of hiring the right talent for success.

Here's a breakdown of his key points:

Success is a team effort. It's like finding the best launchpad for your rocket. Without the right team, you won't go far.

The Whole Truth Foods , known for its homely ingredients that are minimally processed, are the secret to nutritious, tasty food. The team knows that inspiration can strike from the most unexpected places.

Even the most ordinary objects can hold hidden potential. Take, for instance, the humble cardboard box—a staple in the world of shipping and packaging. Its job is simple: protect what's inside. But one day, just before a shipment was set to go out, Sanchi Arora spoke up.

Sanchi's observation was like a wake-up call: "This doesn't feel right. It's like we're not showing we care." Suddenly, the team saw the box in a different light. It wasn't just packaging—it was an opportunity.

So, with creativity and passion, the team set out to transform the ordinary into something extraordinary.

They turned that plain cardboard box into a symbol of care and attention to detail.

It is a reminder that even the simplest things can make a big difference when you approach them with the right mindset.

Don’t miss this opportunity to grab these amazing deals from Svaras, Confettigifts, and Almo. Hurry up and order now! ??

Bollywood actor?Ranveer Singh?has recently invested in the?consumer electronics brand boAt. As part of this strategic move, he has become a?key stakeholder?in the company’s future.?Additionally, Ranveer Singh has been ? signed on as the official face of boAt’s audio products?and will play a prominent role in their upcoming campaign titled?'Lost in Nirvana’

??? Do men spend more time on e-shopping than women? What are major cities buying? Read More!


1. Kerala Startup Mission in Kochi

Reflecting on an enriching evening at Kerala Startup Mission , Kochi, on February, 2024! The inaugural D2C Insider CXO Meet was attended by over 75+ enthusiastic founders, making it an event brimming with energy and insights."

Kshitij Ladia , a founding member of D2C Insider, kicked off the event with a keynote, taking attendees through the community's history and reinforcing its vision and mission.

2. Elevate Super 30

A. Program Update

Sessions conducted of Elevate Super 30 this week: ??

1. This week kickstarted with a power-packed AMA session by Kanwaljit Singh , Founder & Managing Partner - Fireside Ventures.

2. This week’s Masterclasses were on:

B. Elevate Super30 Brand Corner

  • Launched in Bangalore in 2021, Svaras is a trailblazing snacking brand that marries indulgence with health. With an omni-channel presence, they offer unique snacks like Khakhra in global flavors—African Peri Peri to Mexican Jalapeno—and authentic Kerala Banana Chips in innovative tastes.
  • Svaras stands out for its inventive product range and eco-friendly packaging. Under the visionary leadership of founder Jatin, Svaras showcases its commitment to quality and innovation, making it a celebrated brand in the Elevate Super 30 program.

  • Launched in 2020 by Saumya Kabra, Confetti Gifts quickly pivoted from a Direct-to-Consumer model to include B2B corporate gifting, driven by its mission to enable joyful sharing through unique and thoughtful gifting solutions.
  • Emotion in Every Box: Central to Confetti’s philosophy is emotion-led gifting, crafting gifts that resonate personally and create lasting memories, distinguishing itself with themes that capture human emotions in every gift.

C. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist nbsp; here

Apply Now

3. D2C Insider Super Angels Fund

Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!

If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!

Apply Now

If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!

Apply Now

Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights

Until then, keep rocking the D2C world! ??


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