Route 66 Installment #36: Sloth, Rumination, and Strategic Planning
Nancy A Shenker
I help companies transform, re-imagine, and scale. Brand marketer, innovator, content strategist & creator, and provocateur.
August can be a pivotal month.
People who live in colder climates or who have kids in school are squeezing in those last few days of summer before they return to “normal” routines (although remote work and online education have changed that somewhat).
A few years back (2017 to be exact), during a particularly strange time in my life (in Minneapolis!) I created something called?“The 22,”?which is basically a list of all the things you can do (other than drink spiked seltzer and lie on the beach) between mid-August and Labor Day.
Now 66, I find that The 22 is more relevant than ever.
Following my?speaking gig, I spent part of the week with my older daughter and grandkids at the beach.
Collecting sea glass (and writing a book about it on Canva), making random stuff with multicolored yarn, and creating absurd poems and stories are good for the soul.
Observing the simple things that make young kids happy makes me think about how screwed-up and stressed-out people often become as they age.
That said, I am facing some major life decisions and am using the 22 (more or less) days to figure out the answers to questions like:
(The below moment is wishful thinking, btw!)
These decisions are way more complex than what character should be on my lunchbox, which after-school activities would be the most fun or the color and style of my back-to-school sneakers.
As I age, I also find myself thinking more than ever about my legacy.
Scrolling through countless self-absorbed LinkedIn posts and TikTok videos, I fear that the entire world is rapidly turning into an online talent (or lack thereof) show.
Narcissism reigns.
So, as you embark on your own 22, ask yourself:
Now, I’m heading back to the beach for those last few gulps of East Coast sea air, some sips of cocktails with non-toxic friends, and some bite-sized memories that will last me until 99 (at least).
Random (and hopefully educational and inspirational) end-of-summer and back-to-school/work links:
Nonprofit Management Professional
2 年I also miss some ‘snark’ being from NJ! We will look forward to seeing you again at NourishPHX
I make Content for the Forgotten Target Demo (Women 50+). I can make it for you too. To your tastes and needs. Let the voice of an irreverent elder goddess tell your story. MN WIFT, SAG-AFTRA. #UnionStrong
2 年Brava Diva! Raising my coffee cup of NYC Snark, from Plymouth, MN; born & raised in Phoenix. I guess you mostly wrote this one for me, so, thanks. I am ready to start the day. ???????????? #bronx #2Uptown
CEO|Board Member|Strategic Advisor|Global Marketing and Operations
2 年Great blog Nancy - very inciteful- wonderful advice!