Rotorua takes action

First published in HM Magazine, p23: https://issuu.com/theintermediagroup/docs/hm_august_2024

Hoteliers are sometimes accused of being quick to criticise when things go wrong.? However, one region deserving praise for trying to do things right is Rotorua.? Following her election to the mayoralty in late-2022, Tania Tapsell is showing she fully understands tourism’s pivotal role driving economic prosperity in her region.?

Rotorua has been welcoming tourists for more than 150 years.? It was hard-hit during the COVID pandemic and consequent loss of all international visitors to New Zealand.? The town’s famous boulevard of motels – Fenton Street – was turned over to social housing.? Rotorua Lakes Council has extracted a promise from central Government to stop long-term use of motels for emergency housing by 2025.

Against the trend elsewhere, Council has increased investment into RotoruaNZ, the regional tourism organisation responsible for marketing the region to both international and domestic visitors.? RotoruaNZ is working smarter as well, having recently announced a partnership with Auckland’s RTO and Auckland Airport to help attract Australian visitors.

Council has committed to further beautification of the town centre, which is well-timed following opening of the spectacular new Wai Ariki hot springs and spa on Rotorua’s lakefront.

Finally, owners of short-term rental accommodation (STRA) are now being charged a targeted rate if they offer properties for more than 60 nights per year.? Industry prefers a national regulatory regime for STRA, but credit to Rotorua for taking action.

Rotorua has long-term aspirations to attract new hotel development and further elevate its tourism amenities and attractions.? It is on track for success and well worth a visit!